Creator & Affiliate Marketing Manager

OUR MISSION

ROSE is building the first exposure health company with a focus on your home. Our homes are one of the biggest inputs to our health, and almost nobody knows what theirs is actually doing to them. We change that: rigorous lab testing of your personal environment, results you can actually understand, and fixes matched to what we find. We’re early, we’re growing fast, and the products we launch over the next few years will define this category.

THE ROLE

We're looking for a sharp, curious, analytical marketer to own our creator and affiliate ecosystem end-to-end. You'll build and manage the programs that turn the right voices into our most powerful acquisition channel — publishers, affiliates, ambassadors, UGC creators, and large-scale influencer partners. You'll source and vet talent, own all program strategy and daily operations, brief creators, give feedback on content, and manage relationships from first outreach to long-term partnership. This role reports directly to the Head of Growth and works closely with brand and creative.

WHAT YOU'LL OWN

Publisher & Creator Affiliate Programs

• Build and manage ROSE's affiliate program from the ground up: program structure, commission tiers, partner agreements, tracking, attributed revenue reporting, and payouts
• Source and vet affiliate partners across health/wellness, parenting, environmental, and longevity verticals - publishers, newsletters, podcasts, and creators
• Maintain affiliate database and pipeline; manage links, codes, and platform tooling
• Track and report on affiliate KPIs weekly: click-through, conversion, attributed revenue, CAC
• Stay current on FTC guidelines and platform-specific rules for health and wellness categories

Ambassador Program

• Design and run ROSE's ambassador program: structure, tiers, benefits, onboarding, and ongoing activation
• Identify and recruit brand evangelists from our early customer base and aligned communities
• Own all ambassador communications and relationship management day-to-day
• Build the feedback loop that surfaces authentic ambassador stories and UGC back to growth and brand

Growth Content Creators

• Source creators for growth ad content across Instagram, TikTok, and YouTube
• Collaborate with the Head of Growth on creative briefs; deliver detailed content feedback ensuring deliverables meet the brief
• Own the full ad creator workflow: outreach, negotiation, contracting, briefing, feedback, and usage rights
• Build and maintain a vetted creator bench across our target audiences of parents and health optimizers

Influencer Partnerships

• Own larger influencer partnerships end-to-end: identification, negotiation, campaign management, and performance reporting
• Coordinate with brand and creative on asset requirements, messaging guardrails, and claim restrictions
• Build and manage the influencer pipeline so ROSE always has the right partners ready as the program scales

WHAT WE'RE LOOKING FOR

• 4–6 years of experience in creator partnerships, influencer marketing, or affiliate programs at a DTC or health/wellness brand
• You are genuinely online - you know which creators are breaking through, what content formats are converting, and where our audience is spending attention
• You can identify the right partners quickly: strong instincts for audience fit, content quality, and brand alignment
• Analytical: comfortable in affiliate dashboards, spreadsheets, and attribution reporting — you pull your own insights and bring a clear point of view
• Working knowledge of AI tools for sourcing, outreach drafting, brief writing, and performance analysis
• You care about the details: proper disclosures, platform ad policies, claim restrictions — especially in health categories
• You thrive on ownership and figure out what to do next without a lot of hand-holding

Bonus if you have:

• Existing relationships in affiliate or creator networks in health, wellness, parenting, or home/environmental categories
• Experience with affiliate platforms (Impact, ShareASale, Superfiliate, or similar)
• Experience building a creator or affiliate program from early stage — not just inheriting one

WHAT SUCCESS LOOKS LIKE IN YEAR ONE

• A tiered affiliate program generating consistent conversions at target CAC with a healthy, growing partner mix
• An ambassador program that produces authentic UGC, referrals, and real customer stories
• A creator bench that feeds the growth ad content pipeline with high-quality content on a reliable cadence
• Larger influencer partnerships that drive measurable awareness and conversion among our core audiences
• A reputation internally as the person who knows which voices move our audience — and knows how to activate them