Brand Content & Social Media Manager

Brand Content & Social Media Manager D2C Baby Brand

Join Hire Hangar and work with fast-growing global companies while building a long-term career.

Location: Remote

Time Zone: Flexible Outcome-Based

Role Overview: We are looking for a Brand Content & Social Media Manager to own the full content engine for a fast-growing D2C baby subscription brand. This is not a scheduler or a posting role we need someone who thinks strategically and executes independently: from concept and creation through to influencer coordination and performance iteration. You will be the creative force behind a brand that connects with real parents, builds genuine community, and drives subscription growth through authentic storytelling.

Key Responsibilities:

Content Creation

• Produce scroll-stopping short-form video and image content tailored to parents and moms on Instagram
• Champion a real, human, non-AI content aesthetic that reflects the brand's warmth and authenticity
• Communicate product value through storytelling not sales-speak

Calendar & Scheduling

• Own and manage a full social content calendar end-to-end
• Write on-brand captions, select thumbnails, and handle all scheduling and publishing
• Maintain brand consistency and posting cadence with minimal oversight

Influencer & UGC Coordination

• Proactively source and build relationships with influencers, mom content creators, and UGC contributors
• Build and manage a content flywheel so the brand always has a pipeline of fresh, authentic material
• Repurpose and organize creator content across Instagram and other channels

Growth & Optimization

• Lead Instagram growth through strategic content, engagement, and community building
• Track performance and iterate based on what resonates with the target audience

Required Qualifications:

• Excellent written and spoken English native or top-tier fluency required
• Strong portfolio demonstrating end-to-end social media ownership for consumer brands
• Proven ability to produce visually polished, on-brand content well beyond basic design tools
• Experience managing influencer or UGC programs independently
• Comfortable operating as a one-person content engine: strategy, creation, scheduling, and reporting
• Must have prior remote work experience with US or UK-based companies and be fluent in remote collaboration tools (Asana, ClickUp, WhatsApp, Google Workspace, or similar). Applications without this experience will not be considered.

Preferred Qualifications:

• Background in baby, parenting, kids, lifestyle, or similarly trust-driven consumer niches
• Experience with D2C e-commerce or subscription box brands
• Familiarity with the US mom/parent audience tone and sensibility
• Comfort appearing on camera for content or candidate video profiles

Tools & Technology:

• Instagram (primary channel)
• Video/content creation tools (beyond Canva demonstrate what you use)
• Project management tools: Asana, ClickUp, or similar
• WhatsApp, Google Workspace, and standard async collaboration platforms

Please NOTE: It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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