Branch Channel Marketing Enablement Lead

Opportunity OverviewDo you thrive on influencing behavior, driving adoption, and helping others succeed? Are you energized by transforming marketing capabilities into meaningful business growth for advisors and their clients? Do you excel at leading complex initiatives, building stakeholder partnerships, and turning data-driven insights into action? If so, this may be the opportunity for you.The Field Marketing & Experience team is focused on equipping financial advisors with the marketing strategies, capabilities, tools, and resources they need to grow their practices, strengthen client relationships, and deliver exceptional experiences. Through advisor engagement, enablement, and strategic marketing support, the team helps drive business growth while ensuring alignment with enterprise priorities.As the Branch Channel Marketing Enablement Lead, you will play a pivotal role in advancing advisor adoption of marketing capabilities and programs across the organization. Serving as a trusted consultant and strategic partner, you will collaborate with financial advisors, Practice Management, field leaders, and business stakeholders to design and execute impactful enablement campaigns, communications, and change management strategies that drive engagement, utilization, and measurable business outcomes.Reporting to the Director of National Field Marketing & Experience, this highly visible role offers the opportunity to influence advisor behavior at scale, shape enterprise-wide initiatives, and drive meaningful growth through data-driven marketing enablement strategies.What You'll DoDevelop and execute advisor enablement and adoption strategies that increase awareness, engagement, and utilization of branch marketing programs and capabilities.Lead complex, cross-functional initiatives that align marketing, communications, training, and business objectives to drive advisor success.Manage a portfolio of strategic programs, balancing multiple priorities while ensuring seamless execution and measurable outcomes.Analyze advisor engagement, adoption trends, utilization metrics, and field feedback to identify opportunities and inform future strategies.Serve as a trusted advisor to financial advisors and field leaders by providing consultation, recommendations, and best practices that maximize marketing effectiveness.Create and oversee advisor-facing communications, launch plans, success stories, and awareness campaigns that accelerate adoption and behavioral change.Partner with Practice Management, Learning & Development, Marketing, and other enterprise teams to deliver impactful enablement resources and training programs.Support change management initiatives by developing readiness plans, stakeholder engagement strategies, and communication approaches that help advisors successfully adopt new capabilities.Build strong relationships across the organization to identify barriers, remove obstacles, and improve the advisor experience.Monitor and report on campaign effectiveness, adoption rates, engagement levels, and business impact, using insights to continuously optimize results.Where You'll Make an Immediate ImpactIn this role, you'll help drive the success of key advisor growth initiatives by:Accelerating adoption of enterprise marketing capabilities across the branch network.Enhancing advisor engagement through targeted communications and enablement campaigns.Supporting strategic transformation efforts that improve advisor experiences and business outcomes.Helping financial advisors leverage marketing resources more effectively to strengthen client relationships and grow their practices.Influencing enterprise priorities through data-driven recommendations and measurable program results.Position RequirementsMinimum QualificationsBachelor's Degree in Marketing, Communications, Business, Organizational Development, or a related field.8+ years of experience in marketing, campaign management, advisor enablement, field engagement, sales enablement, communications, or change management.Experience developing and executing strategic campaigns, communications, or adoption initiatives.Strong stakeholder management and relationship-building skills, with the ability to influence without direct authority.Experience using data, analytics, and reporting to measure performance and inform decision-making.Proven ability to lead cross-functional initiatives and manage multiple priorities in a matrixed environment.Excellent communication, presentation, and consulting skills.Strong project management, organizational, and problem-solving abilities.Preferred QualificationsMaster's Degree.Experience within financial services, wealth management, advisor enablement, or large distributed field organizations.Knowledge of advisor-client business models, branch operations, and field marketing best practices.Familiarity with Salesforce, Seismic, marketing automation platforms, CRM systems, or related enablement technologies.Experience supporting organizational transformation, change management, or large-scale adoption initiatives.Knowledge of financial services regulatory considerations related to advisor marketing.Candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office four days per week.Company DescriptionJoin a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging. People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career. View our Purpose, Inclusion and Citizenship Report.¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.Awards and AccoladesAt Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward JonesCheck out our Canadian awards and accolades: Insights & Information Blog Postings about Edward JonesPosition ScheduleFull-Time Posting LocationMissouri, St. Louis External Flexible Work Option(s)HybridPosition TypeHome Office EEO StatementEdward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.RecruiterTara BeiermannSalary InformationEdward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.CountryUnited States Search Headquarters Positions by Area of InterestMarketing Req ID: 117702BR