Director of Social Media
$158.4k - $237.6kGondola
- Director of Social Media## •### @duolingoPosted on 11/11/2025•Full-time## Job Description## **About the role**We are looking for a Head of Social Media to own our iconic brand channels. Your work will be seen by millions on our highest-impact marketing channels. As a core member of our growing marketing team, you are someone who has a deep understanding of social media, content creation, and cultural trends. You live on the For You Page and love creating content that engages, entertains, and inspires.The ideal candidate is highly creative and self-motivated, has excellent communication skills, and collaborates well with others.#### **You will...*** Own what goes out on our global social channels, including TikTok, Instagram, Twitter, and YouTube channels* Create content that consistently entertains and generates strong organic reach* Improve our content and test bold ideas, balancing creative insight with quantitative analysis* Define the tone of our mascot Duo and translate the Duolingo brand to our social audiences* Be accountable for growing our organic impressions, follower growth, and building brand love* Manage, hire, and coach a best-in-class social team that breaks ground on what it means to be "social-first"* Bring a social understanding to our global and local campaigns - mentoring other marketing team members on what works on social* Ideate and execute on social-first campaigns that break through in culture#### **You have...*** 7-10 years social media experience at major brand or organization, including at least 2-3 years of management experience* Proven track record of growing social communities over time* Creative portfolio showcasing work that resonates in culture, articulates clear concepts, and drives business growth* Ability to work in high-level content strategy and hands-on production tasks with extreme attention to detail* Experience leading video productions from concepting to distribution* Strong collaboration skills and the ability to build trust, influence partners, and inspire teams* Excellent communication skills that lead to effective and concrete output* Ability to relocate to and work in Pittsburgh, PA or New York, NY#### **Exceptional candidates will have...*** Experience working on both in-house teams and in a studio/agency* An interest in language learning***Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.***---Take a peek at how we care for our employees' holistic well-being with our benefits here.We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact View email address on click.appcast.io is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.Sign up for job alerts here.**We post a multi-level salary range for all of our roles.***This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.*Salary Range:$158,400—$237,600 USDLocationHybridNew York, New YorkPay$158,400 - $237,600/yrSimilar roles/responsibilitiesDirector of Social MediaAssistant Director of SocialSenior Social Media Producer
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