New Business Marketing Manager

Role Description

Atlassian is at an inflection point. We built one of the most successful product-led growth engines in enterprise software — millions of teams adopted our tools bottom-up, without a single sales call. Now we're in the middle of a deliberate, high-stakes evolution: taking that massive installed base and building an enterprise go-to-market motion on top of it. AI is accelerating everything. Our products (Jira, Confluence, Loom, Rovo) are becoming an AI-powered platform — the connective tissue for how the world's best teams plan, build, and deliver.

This role exists to bring that story to life for Atlassian’s New Business/Greenfield accounts, and turn it into pipeline for sales. We're looking for a New Business Marketing Manager to own the marketing strategy and pipeline outcomes for our New Business/Greenfield accounts. Our job is simple: generate pipeline for sales. Everything we do — every event, campaign, partner activation, and regional program — is measured by whether it creates and accelerates opportunities for our sales teams.

In this role, you’ll get to:

• Own the Greenfield pipeline target and be directly accountable for generating and accelerating pipeline for the sales team.
• Diagnose performance gaps — when the Greenfield segment is behind, you own figuring out why and recommending the change in approach.
• Bring Atlassian's AI and platform transformation story to life in-market — translating global narratives into locally resonant proof points, customer stories, and campaign themes.
• Build and execute the Greenfield accounts marketing strategy in close partnership with sales leadership.
• Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis.
• Collaborate closely with the Greenfield Sales team to create and manage 1:1 and 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making.
• Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities.
• Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what the Greenfield segment actually needs.
• Partner with Greenfield sales leaders to align on target accounts, segment priorities, and go-to-market motions.
• Work with partner marketing and channel partners to drive co-marketing initiatives that amplify reach.
• Manage the Greenfield segment activity calendar and ensure all motions ladder up to the pipeline plan.
• Measure, analyze, and report on Greenfield segment performance to marketing and sales leadership.

Qualifications

• 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment.
• Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more.
• Experience generating pipeline for a sales organization — you've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities.
• Strong AI fluency — you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbook.
• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives.
• Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action.
• Track record of influencing cross-functional teams — not just coordinating with them.
• Self-starting tendencies with an ability to drive projects forward without waiting for permission.
• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages.
• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them.
• Experience with marketing automation and CRM (Salesforce & Marketo a plus).

Requirements

• Experience marketing platform or enterprise transformation products to C-suite buyers.
• Familiarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions — and an understanding of how they complement each other.
• Familiarity with Atlassian's product suite and the "system of work" value proposition.
• Background in a high-growth B2B SaaS company navigating a major product or positioning shift.

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community.
• Health and wellbeing resources.
• Paid volunteer days.
• And so much more.