Associate Brand Manager - La Crema

Job Description:

SUMMARY:

The Associate Brand Manager works with the Classics division within the Jackson Family Wines portfolio. The Associate Brand Manager partners with the Brand Manager to develop and execute the business and marketing strategies for La Crema. This position is based in person in Santa Rosa, CA.

ESSENTIAL DUTIES/RESPONSIBILITIES:
•  Partner with Brand Manager on long-term and annual business and marketing plan
•  Research and provide brand and market data as needed to Brand Manager
•  Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing
•  Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
•  Prepare reports to update stakeholders on monthly business results
•  Support new product launches
•  Partner with Sales to develop effective trade tools to drive distribution and velocity
•  Manage components of the P&L: Marketing budget, sales forecast, COGS

JOB REQUIREMENTS:
•  4+ years relevant work experience in a marketing related position
•  Wine industry knowledge is a plus
•  Experience marketing consumer packaged goods (CPG) brands is a plus
•  Proficiency in common programs such as Excel, PowerPoint, and Word
•  Basic understanding of various pricing strategies across multiple markets and channels

WAGE TRANSPARENCY: The annual salary for this role ranges from $95,000 - $105,000. Compensation will be determined by candidate experience, skills, and location.

BENEFITS:
•  Health Benefits - Medical, Dental, Vision, Disability & Life insurance
•  401k with employer match
•  Generous time off including vacation, holidays, and paid health time
•  Paid volunteer time
•  Learning & Development opportunities
•  Modern Health virtual mental health & coaching visits
•  Wine discounts!

Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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