Student Recruitment & Outreach Specialist

Who We Are

Fort Worth STEAM Academy (FWSA) is a tuition-free public charter middle school in East Fort Worth. Our mission is to prepare every student for success in high school, college, and career through a rigorous STEAM-focused education, a joyful culture of high expectations, and strong community partnerships.

As we continue to grow our school community, we are seeking an energetic, personable, and results-oriented Student Recruitment & Outreach Specialist to help more Fort Worth families learn about FWSA and support prospective families from initial interest through enrollment.

Summary

The Student Recruitment & Outreach Specialist supports FWSA's enrollment goals by connecting with prospective families, executing community-based recruitment activities, and providing consistent follow-up throughout the application and enrollment process.

This is a highly people-facing role for someone who enjoys building relationships, is comfortable initiating conversations with families, and takes ownership of following leads through the enrollment process. Because families are often most accessible outside traditional business hours, this position requires flexibility to work evenings and weekends.

Reports to: Dean of Operations
Directly Manages: None
Location: Fort Worth, TX (on-site and community-based)

Compensation: $18.00–$20.00 per hour, commensurate with experience

Schedule: Part-time, approximately 15–20 hours per week; includes evenings, weekends, and select weekday hours based on recruitment needs and community events

Position Classification: Non-exempt

Anticipated Start Date: Immediate

Who We're Looking For: Values-Driven and Mission-Focused

We're seeking a teammate who believes deeply in FWSA's mission and can build authentic relationships with families throughout Fort Worth. The strongest candidates will be comfortable working independently, following through consistently, and adjusting recruitment strategies based on results.

Achievement: Set clear goals, track progress, follow through with prospective families, and take ownership of recruitment results.

Teamwork: Collaborate across roles, communicate directly with empathy, and provide families with a welcoming and consistent experience.

Continuous Improvement: Use recruitment data and family feedback to identify what is working, adjust quickly, and improve outreach strategies.

Innovation: Find new ways to reach prospective families, identify promising community partnerships, and proactively solve barriers to enrollment.

Key Responsibilities

Community Outreach & Recruitment

• Represent FWSA at community events, festivals, youth activities, neighborhood gatherings, local markets, and other recruitment opportunities throughout Fort Worth.
• Build relationships with prospective families and clearly communicate FWSA's academic program, school culture, extracurricular opportunities, and enrollment process.
• Set up and staff recruitment tables and other outreach activities, including distribution of approved recruitment materials.
• Conduct grassroots outreach to businesses, apartment communities, community organizations, youth programs, and other locations serving prospective families.
• Identify and recommend new events, partnerships, and outreach opportunities that can expand FWSA's reach.

Prospective Family Engagement

• Conduct outbound phone, text, and other approved follow-up with families who have expressed interest in FWSA.
• Build relationships with prospective families from initial interest through application and registration.
• Answer questions accurately and provide excellent customer service throughout the enrollment process.
• Support families in completing applications and registration steps, including helping families navigate online forms and required documentation.
• Schedule and support school tours, open houses, information sessions, and other prospective-family events.
• Conduct timely follow-up with families who have started but not completed application or registration steps.

Recruitment Data & Follow-Through

• Maintain accurate and timely records of prospective-family interactions, lead status, applications, and next steps in FWSA's designated CRM or enrollment system.
• Track recruitment activity and progress toward established enrollment goals.
• Review lead and application pipelines regularly to identify families requiring additional follow-up.
• Identify trends, barriers, and opportunities and communicate them to school leadership.
• Maintain confidentiality and protect prospective student and family information in accordance with applicable requirements and FWSA procedures.

Team Contribution

• Collaborate with school leadership and staff to execute recruitment campaigns and enrollment events.
• Participate in regular check-ins to review recruitment activity, progress toward goals, and upcoming priorities.
• Maintain current knowledge of FWSA's academic model, programs, enrollment process, and key messages so families receive accurate and consistent information.
• Support additional student recruitment and enrollment activities based on seasonal needs.

Minimum & Preferred Qualifications

Minimum Qualifications

• High school diploma or equivalent.
• At least one year of experience in sales, recruitment, admissions, customer service, community outreach, event engagement, or a related field.
• Excellent verbal communication and interpersonal skills.
• Friendly, confident, and comfortable initiating conversations with prospective families and community members.
• Strong organization, follow-through, and attention to detail.
• Ability to work independently, prioritize outreach activities, and consistently follow up with prospective families.
• Comfortable conducting outbound phone outreach and communicating through text and email.
• Proficiency with basic technology and ability to learn CRM, enrollment, and lead-tracking systems.
• Ability and willingness to work a flexible schedule that includes evenings and weekends.
• Reliable transportation and ability to travel locally throughout Fort Worth for recruitment activities.

Preferred Qualifications

• Bilingual English/Spanish.
• Two or more years of experience in sales, recruitment, admissions, enrollment, or community outreach.
• Experience in K–12 education, charter schools, student recruitment, or school enrollment.
• Existing knowledge of or relationships within Fort Worth communities.
• Experience using CRM, enrollment, or lead-management platforms.

Physical Requirements

• Ability to regularly sit, stand, and walk while conducting recruitment activities and community events.
• Ability to set up, transport, and break down recruitment materials and event supplies.
• Ability to perform community-based outreach indoors and outdoors in varying weather conditions.
• Ability to lift and carry recruitment materials weighing up to 25 pounds, with or without reasonable accommodation.

Additional Information

This is a part-time, non-exempt position. Employees are required to accurately record all time worked and will be compensated in accordance with applicable federal and state wage-and-hour requirements. Overtime must be approved in advance and will be compensated as required by applicable law.

This position is anticipated to work approximately 15–20 hours per week. Actual schedules may vary based on recruitment activities, community events, and enrollment needs. Evening and weekend availability is an important component of the position.

Employment with Fort Worth STEAM Academy is at-will. This means that either the employee or FWSA may terminate the employment relationship at any time, with or without cause or advance notice, subject to applicable law.

All staff must successfully complete applicable criminal history and fingerprinting requirements as required by law and FWSA policy.

Fort Worth STEAM Academy is an equal opportunity employer and provides equal employment opportunities in accordance with applicable federal and state law.