Digital Marketing & Media Manager

Digital Marketing & Media Manager

The Digital Marketing & Media Manager is responsible for leading the development, execution, and performance management of digital marketing across Paid Media, Owned Media, and E-commerce platforms. This role ensures that all digital touchpoints are aligned within a cohesive consumer connection strategy, with clear objectives, structured KPIs, and data-driven optimization. The Manager partners closely with Brand, Content, Trade Marketing, and external agencies to deliver integrated campaigns and measurable business impact.

Essential Duties and Responsibilities

• Lead the development of integrated digital strategies across Paid Media, Owned Media, and E-commerce
• Define the role of each channel within the consumer journey and overall brand strategy
• Translate business objectives into clear digital plans with defined KPIs and success metrics
• Provide recommendations on investment allocation and optimization based on performance and business priorities
• Own the definition and tracking of KPIs across all digital channels (monthly and yearly)
• Ensure performance is measured against clear targets and benchmarks
• Identify performance gaps and proactively recommend corrective actions
• Deliver structured, decision-oriented reporting with insights and forward-looking recommendations
• Lead the development of end-to-end communication plans for key campaigns
• Ensure each campaign includes clear objectives, target audience, channel roles, and KPIs
• Oversee campaign execution across Paid Media, Owned Media, and E-commerce
• Monitor in-flight performance and drive ongoing optimization and adjustments
• Conduct post-campaign analysis and apply learnings to future initiatives
• Ensure consistency of messaging and storytelling across all digital touchpoints in collaboration with the Brand Management team
• Define content needs by channel and work with internal teams and agencies to deliver required assets
• Align paid, owned, and earned media efforts to create a seamless consumer experience
• Lead digital strategy and performance tracking across key e-commerce platforms (e.g., Instacart, DoorDash, etc.)
• Define KPIs and success metrics tied to business outcomes (e.g., sales, ROS, conversion)
• Develop and implement test-and-learn frameworks to optimize performance and investment
• Collaborate with Trade Marketing and Sales teams to align digital efforts with commercial priorities
• Define the role and strategy of the website and owned digital platforms within the ecosystem
• Establish KPIs and success metrics aligned with business objectives
• Oversee performance tracking, content updates, and continuous optimization
• Ensure the website effectively supports engagement, conversion, and brand storytelling
• Lead day-to-day management of media agencies, platform partners, and digital vendors
• Ensure deliverables meet expectations in terms of strategy, execution, and performance
• Challenge and guide partners to continuously improve outcomes and efficiency
• Lead agency active search and continuous improvement
• Identify opportunities to leverage AI tools and technologies to enhance consumer engagement, content effectiveness, and overall digital performance across Paid Media, Owned Media, and E-commerce
• Support the development of an AI readiness approach, ensuring digital touchpoints (website, media, e-commerce platforms) are structured to enable better data utilization and optimization
• Partner with internal teams and external partners to explore how AI can improve targeting, personalization, content generation, and campaign performance
• Ensure digital assets and platforms are optimized for emerging AI-driven discovery (e.g., AI search, recommendation engines, retail media algorithms)
• Evaluate and test new AI-driven tools or capabilities that can improve efficiency, insights generation, and decision-making
• Partner with Brand, Creative, Trade Marketing, and Sales teams to ensure alignment
• Support integrated planning across campaigns, content, and commercial initiatives
• Communicate digital strategy and performance clearly to internal stakeholders

Qualifications, Skills, Knowledge & Experience

• Bachelor's degree (B. A.) from four-year College or University, preferably in Communications or Marketing.
• 5 years experience in managing digital platforms (Website, Newsletter) and social media channels (Facebook, Twitter, Instagram, TikTok) for a mid to large corporation.
• Experience managing paid media, digital platforms, and e-commerce environments for a mid to large corporation.
• Experience managing PR and content campaigns.
• Strong analytical mindset with the ability to interpret data and drive decisions
• Ability to develop clear strategies and translate them into execution
• Strong organizational and project management skills
• Effective communication and stakeholder management
• Proactive, solution-oriented, and comfortable working in a fast-paced environment
• Alcohol beverage industry experience with an existing interest in craft beer preferred.
• Proficient in Microsoft Office Suite.
• Positive attitude, infectious personal drive that energizes others.
• A valued team player that is a role model for collaboration.
• Communicates clearly and succinctly; makes complex issues easy to understand.
• Consistently achieves desired outcomes on time and with a minimum of avoidable errors and issues.

Physical Demands

• While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear.

Work Environment

• The noise level in the work environment is usually quiet.

Compensation & Benefits

• Competitive Salary Range
• Health, dental, vision, and other coverage for all employees starts date of hire.
• 401(k) matching
• Paid time off, volunteer time, and floating holidays
• Employee Assistance Program
• Paid sabbaticals with tenure
• Paid parental leave for all employees