Digital Marketing Specialist

Job Description

About us

The Shared Environment is a curated multi-seller marketplace for Montessori materials and

furnishings. Every product is selected by trained Montessori guides, so practitioners, guides, and

families can shop confidently while preparing Montessori school environments and Montessori

method-aligned homes. The marketplace exists to relieve professional stresses faced by

Montessori practitioners, and to improve access to authentic Montessori materials for schools

and families. The Shared Environment unifies the Montessori community, bringing Montessori

practitioners, families, makers, and retailers together in one thoughtfully designed space.

We are a fully inclusive employer and welcome candidates of all backgrounds, including those

with disabilities. Reasonable adjustments during the recruitment process are available upon

request.

Job description

The Digital Marketing Specialist supports The Shared Environment, a thoughtfully curated

multi-seller platform dedicated to authentic Montessori materials, furniture, and learning

resources. The Digital Marketing Specialist’s goal is to help increase qualified traffic, improve

conversion rates, strengthen brand awareness, and support consistent marketing execution.

This is a remote, hands-on marketing role for someone who enjoys a mix of content, SEO, email

marketing, campaign design and execution, website updates, organic social, and performance

reporting. Because we’re a small, fast-moving team, the right person will be agile, collaborative,

communicative, organized, adaptable, comfortable learning new tools, and able to move work

forward across multiple priorities.

In collaboration with subject matter experts, you’ll design and execute marketing initiatives that

help sellers, practitioners, schools, and families discover, understand, and trust The Shared

Environment. This role will provide the day-to-day marketing work that drives the company’s

sales, including content creation, SEO-informed website updates, newsletters, campaign

assets, reporting, and marketing collateral for events, sponsorships, and speaking opportunities.

You do not need to be a technical SEO expert, but you should understand and enjoy SEO

fundamentals, and be comfortable applying them to content, website updates, and campaign

work.

This role is ideal for someone with 2+ years of experience who is creative, organized,

execution-oriented, and interested in growing as a marketer. Montessori training is not required,

but the right person will be willing and eager to learn about the Montessori methodology and the

community we serve.

This position reports to the Director of Operations of The Shared Environment, working in close

collaboration with our Community & Partnership Manager to create a marketing presence with

shoppers and sellers.

Responsibilities:

• Campaigns & community marketing: Design and execute campaigns across web, email, social, and community-facing channels, in collaboration with subject matter experts. Create and coordinate marketing assets for sponsorships, conferences, speaking opportunities, and community-facing initiatives.
• Email & organic social: Design and execute email marketing campaigns, email templates, seller newsletters, customer newsletters, and related campaign assets in close collaboration with the Community Partnership Manager. Plan, create, publish, repurpose, and optimize organic social content across priority platforms.
• Content & SEO: Create, coordinate, update, and optimize content, including website pages, marketplace content, product highlights, seller stories, and Montessori-themed pieces. Apply SEO fundamentals such as keyword research, search intent, on-page optimization, internal linking, link building support, and content structure to help grow qualified organic traffic.
• Website & marketplace: Update website and marketplace pages to improve clarity, accessibility, SEO, user experience, engagement, and conversion. Support ongoing content improvements and page updates based on business priorities and performance insights.
• Reporting & insights: Track performance using tools such as Google Analytics, Zoho Analytics, Google Search Console, social analytics, email analytics, and spreadsheets. Prepare regular reports, identify practical insights, and suggest improvements based on what is working.
• Execution: Balance multiple projects across The Shared Environment, adapt as priorities evolve, and help move marketing work forward in a small, fast-moving team. Help maintain a clear, consistent, and distinct brand voice. Partner with the Community & Partnership Manager to create Seller and Reader recruitment assets, Seller spotlights and partner/influencer campaign content.

Qualifications:

• 2+ years of experience in digital marketing, content marketing, SEO, email marketing, social media, or a related role
• A degree in marketing, communications, business, or a related field is welcome but not required
• Strong writing, editing, and content judgment across web, email, and social formats
• Working knowledge of SEO fundamentals, including keyword research, on-page optimization, internal linking, search intent, and content structure
• Experience creating or coordinating content for websites, campaigns, email, or social media
• Familiarity with email marketing campaigns, newsletters, or email template development
• Comfort using marketing and analytics tools to track performance, prepare reports, and support decision-making
• Comfortable learning and navigating multiple tech tools, systems, platforms, and workflows
• Strong organizational and project management skills, with the ability to manage multiple moving pieces at once
• Ability to work independently and independently in a remote environment, maintaining momentum without heavy oversight while also collaborating effectively within a team
• A proactive, thoughtful, and execution-oriented mindset
• Willingness and eagerness to learn about Montessori methodology, even if you do not have prior Montessori training

Nice to have:

• Agency, startup, ecommerce, or multi-brand experience
• Experience in ClickUp or similar project management software
• Experience working on a marketplace, ecommerce, retail, or user-generated content business
• Awareness of emerging AI-powered search and generative engine optimization trends.
• Experience with social scheduling, email marketing, CMS, or analytics tools
• Familiarity with Shopify or similar ecommerce platforms
• Basic understanding of landing-page optimization or conversion rate improvement
• Basic mobile video editing or creator-style content production skills
• Experience developing marketing assets for events, sponsorships, speaking opportunities, or community partnerships
• Experience working in the Montessori space

What success looks like:

• Growing qualified traffic to The Shared Environment
• Growth in qualified Seller applications from marketing channels
• Improving website engagement and conversion rates
• Strengthening brand awareness
• Creating useful, consistent, and brand-aligned marketing content
• Supporting effective campaigns across web, email, social, and community-facing channels
• Seamless collaboration in ClickUp project management system
• Helping the company show up more clearly and consistently across marketing channels
• Contributing measurable business impact through practical, well-executed marketing work

Compensation and Benefits:

• Location: Remote, within the United States
• Salary range: $63,000 - $72,000
• Fully remote work environment with occasional, covered travel to conferences and team gatherings
• Baseline office equipment provided
• Benefits package with PTO, health plan reimbursement, and retirement matching

Equal Opportunity Employer

The Shared Environment is an equal opportunity employer. We welcome applicants from all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other legally protected status.

Work Authorization

Candidates must be authorized to work in the United States. At this time, we are unable to provide visa sponsorship.