Retail Marketing Manager

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

The Retail Marketing Manager for HEYDUDE reports to the Director, North American Commercial Marketing and is responsible for driving traffic and brand impact across HEYDUDE's owned retail outlets and Icon store. This role translates global brand strategy into regional retail activations, leads integrated retail marketing planning, and partners closely with cross-functional teams to deliver customer acquisition, engagement, and revenue goals.

What You'll Do

• Build annual and seasonal retail marketing plans that deliver on both brand and business objectives.
• Lead traffic-driving initiatives including mall marketing, grassroots programs, media, and influencer activations.
• Translate global marketing objectives into regional retail programs that improve customer acquisition and retention.
• Leverage data-driven insights to inform retail marketing campaigns, activation strategies, and optimization opportunities.
• Drive cross-functional coordination and execution with Retail Sales, Product, Merchandising, Creative, Finance, and VM partners.
• Support the ideation, briefing, and execution of compelling, consumer-centric retail content and activations.
• Help manage third party retail selling events and the collaboration amongst internal and external teams 2-3 times per year.
• Contribute to store profitability and traffic growth through effective retail marketing plans and in-store events.
• Measure, analyze, and report on campaign performance to identify trends, insights, and continuous improvement opportunities.
• Build and manage external partner relationships, including vendors, retail developers, and third-party activations.
• Lead multiple projects simultaneously within a fast-paced, time-sensitive environment.
• Manage and develop 1-2 direct reports through coaching, prioritization, and performance feedback.

What You'll Bring to the Table

• Bachelor's degree in Business, Marketing, or a related field, or equivalent years of relevant experience; MBA preferred.
• Minimum of 5+ years of marketing experience, preferably in brand and/or retail marketing.
• Strong background in brand marketing with demonstrated expertise in creative briefing and campaign execution.
• Proven track record of developing and executing programs that drive retail traffic and business results.
• Strong analytical skills with the ability to translate data and insights into marketing strategy.
• Excellent communication skills, written and verbal, with the ability to influence stakeholders at all levels.
• Advanced PowerPoint and presentation-building skills.
• Highly organized, detail-oriented, and able to prioritize effectively in a dynamic environment.
• Collaborative, proactive working style with strong problem-solving capabilities.
• Ability and willingness to travel up to 20% as needed.

#LI-MK1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Retail Marketing Manager


Salary or Pay Range: $110,000 - $120,000


Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.


This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.


The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate