Senior Salesforce Developer

Overview We’re looking for a Senior Salesforce Developer to own and evolve Salesforce as the backbone of PRIME’s customer experience. This role is backend-first and deeply focused on how Salesforce powers, orchestrates, and scales our customer-facing surfaces — from our PRIME360 Account portal to cart and checkout flows, lifecycle communications, and third-party integrations. This is the first engineering role at PRIME dedicated exclusively to customer experience enablement. You’ll sit at the intersection of Salesforce architecture, product strategy, and CX — designing systems that seamlessly connect internal data, business logic, and external digital experiences. You won’t just be implementing requirements; you’ll help define how Salesforce should function as a modern experience platform, ensuring our customers have coherent, reliable, and human-centered journeys across every touchpoint. Key Responsibilities Architect and build Salesforce backend systems that power customer-facing experiences across: PRIME360 Account (customer portal) Cart and checkout flows Product onboarding and fulfillment Lifecycle marketing and notifications Build and expose robust APIs that allow: Customer-facing applications to interact with Salesforce Third parties and partners to integrate with Prime’s products and experiences Serve as a technical bridge between Salesforce and external systems, including: Customer portals and web applications Payments and billing platforms Marketing automation and lifecycle tooling Lead the Salesforce architecture for new CX-driven initiatives, such as: Personalized notifications and lifecycle triggers Embedded and partner-driven checkout experiences Vendor and service marketplaces Design and maintain Salesforce data models, Apex services, Flows, and integrations that support complex customer journeys and product logic Collaborate closely with Product, UX, Marketing, and Operations to translate customer experience goals into scalable technical solutions Influence platform-level decisions around scalability, reliability, data integrity, and extensibility Champion clean architecture, thoughtful system design, and long-term maintainability Requirements / About You 5+ years of experience building and supporting customer-facing systems Deep expertise in Salesforce backend development, including Apex, Flows, SOQL, Salesforce data architecture and schema design Strong experience designing and consuming Salesforce APIs and external integrations Proven ability to think architecturally and strategically, not just at the ticket level Experience supporting 0?1 or evolving platforms where patterns and best practices are still being defined A strong point of view on how backend systems shape customer experience Comfortable working cross-functionally and influencing product and CX decisions through technical insight Nice to Have Experience with frontend technologies (e.g., React, modern JS frameworks) Familiarity with Node.js or middleware services that sit between Salesforce and customer-facing apps Exposure to lifecycle marketing tools or event-driven architectures Why Join Us You’ll be joining Prime at a pivotal moment. This role will help define how customer experience is engineered, not just designed. You’ll have real ownership over the systems that power our most important customer interactions — and the opportunity to shape a platform that helps entrepreneurs access tools that were once reserved for large enterprises. Impact at scale: Your work will shape the experience of thousands of entrepreneurs using PRIME360. Autonomy + Accountability: You’ll be trusted to lead, experiment, and deliver results — no micromanagement, just momentum. Collaborative Culture: You’ll work alongside creative thinkers, engineers, and business leaders who care deeply about customer success and innovation. Modernization Mission: You’ll play a key role in bringing advanced tech, analytics, and UX discipline to a growing organization — setting the foundation for the next generation of PRIME’s digital ecosystem Benefits & Perks Competitive Compensation — Salary + performance-based bonus Comprehensive Health Coverage — Medical, dental, and vision Paid Time Off — Generous PTO, sick days, and paid holidays 401(k) with Company Match Parental Leave — Paid leave for new parents Impact-Driven Culture — Small team, big mission Gym Pass — Company-sponsored access to local gyms Free soda and snacks #J-18808-Ljbffr