Associate Director, U.S. Consumer Marketing - Patient Adherence Program Lead

Job Description The U.S. PAH Consumer Marketing team is seeking an Associate Director to lead the consumer patient adherence strategy for our PAH drug. This is a high-impact opportunity to shape and scale a patient-centered program designed to help appropriate patients start therapy with confidence, stay engaged over time, and navigate key moments in their treatment journey. This leader will own the strategy, execution, and optimization of the adherence program, partnering across Marketing, Patient Services, Market Access, Digital, Data & Analytics, Medical, Legal/Compliance, agencies, and other key stakeholders. The role requires a strong strategic leader who can translate patient insights, business priorities, and performance data into practical solutions that improve the patient experience and support persistence. This is a unique opportunity to help shape a meaningful patient experience strategy in a specialty disease area, with direct impact on how patients are supported over time. Key Responsibilities Leading the consumer patient adherence strategy. Developing omnichannel patient experiences, including CRM, digital, education, and support resources. Partnering with analytics and digital teams to define KPIs, dashboards, and optimization opportunities. Orchestrating cross-functional execution across internal and external partners. Ensuring compliant, effective, and scalable program delivery. Education requirement: Master's Degree, MBA or MS. Ideal Candidates Will Bring 5+ years of U.S. pharma, biotech, healthcare marketing, patient services, patient experience, access, or digital engagement experience. Experience building or optimizing marketing, patient support, adherence, CRM, or engagement programs. Strong cross-functional leadership and stakeholder management skills. Strong communication, project leadership, budget management, and agency/vendor management capabilities. Specialty, rare disease, hub services, specialty pharmacy, or patient adherence experience preferred, but not required. Required Skills Adaptability Agile Principles Brand Marketing Creativity Customer Insights Financial Analysis Market Access Market Research Pricing Strategies Product Management Promotions Management Sales Support Stakeholder Influence Strategic Planning Strategic Thinking US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit: EEOC Know Your Rights EEOC GINA Supplement We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. Learn more about your rights, including under California, Colorado and other US State Acts. The salary range for this role is $142,400.00 - $224,100.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA. Merck & Co., Inc., Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. #J-18808-Ljbffr MSD Malaysia