Public Relations Manager

Public Relations Manager Reports To: Vice President of Corporate Marketing Location: Raleigh, NC Position Overview We are seeking a dynamic, strategic, and proactive Public Relations Manager to improve awareness and drive engagement with key business and technical media. In this role, you will partner internally with key stakeholders and externally with our global Public Relations agencies to execute our communication plans, media relations, and protect our market reputation. What You Will Do Track media coverage daily, use AI to analyze coverage, gather insights, and identify opportunities to improve our media strategy. Create and deliver quarterly PR impact reports. Flag opportunities for newsjacking, route commentary to the appropriate spokesperson, and drive approvals of the response within a tight timeframe required for standing briefs. Act as the early warning system of competitive activity through daily monitoring of competitors such as Oracle, Databricks, Snowflake, MongoDB, and vector database companies. Cultivate and maintain active relationships with key business, trade, and mainstream tech journalists. Actively manage the creation, internal review, and approval process for critical content assets. Work with the broader Marketing team to convert primary assets (customer case studies, benchmark reports) into press releases, media pitches, sales one‑pagers, social campaigns, executive slides, and blog summaries, ensuring assets are cleared for external use and meet the needs of the sales and web teams. Act as the internal advocate to secure time blocks for executive external engagements. Own the pre‑briefing process, ensuring executives walk into every media interview and conference session with the right talking points mapped to the correct strategic narrative pillar. Serve as the internal checkpoint for all partner and co‑marketing announcements, ensuring they align with a credibility‑first approach. Manage stakeholders and internal teams to prevent premature publishing of blog posts and web pages that would undermine the PR team’s intent to pitch news as exclusive. Coordinate with the agency on draft thought leadership articles, manage review cycles, and maintain the posting schedule, ensuring ghostwritten content is delivered to completion. Drive the editing and approval process for high‑quality press releases, briefing documents, media kits, executive speeches, and thought leadership articles. Own the bi‑weekly reporting cadence for the measurement framework (share of voice tracking, message pull through, narrative pillar alignment audits, AI overview monitoring, and CRM source attribution). Run, interpret, and present reporting to leadership, flagging early when metrics drift from targets to enable course correction. Qualifications Required 5-7 years of experience in corporate communications, public relations, or a closely related discipline, including time spent supporting senior executives. Bachelor’s degree in Communications, Public Relations, Journalism, or a related field. Direct experience in B2B technology, enterprise software, data infrastructure, databases, cloud, or AI/ML categories. Demonstrated track record managing high-volume editorial pipelines and shepherding content from draft to external publication across multiple stakeholders. Proven experience preparing executives for press interviews and conference appearances, including developing message frameworks and talking points. Strong project management skills with the ability to operate under pressure, including comfort with same‑day and four‑hour rapid response cycles. Experience managing or partnering with external PR, communications, or thought leadership agencies. Sharp editorial judgment, with excellent writing, editing, and proofreading skills across a range of formats (press releases, bylines, social, internal briefs). Strong cross‑functional stakeholder management, especially across PR, product marketing, sales, and legal teams. Preferred Familiarity with the competitive landscape across Oracle, Databricks, Snowflake, MongoDB, and emerging vector database and AI infrastructure vendors. Hands‑on experience with communications measurement tools and frameworks, including share of voice, narrative alignment audits, AI overview / generative search monitoring, and CRM source attribution. Experience supporting a company through periods of significant change, such as leadership transitions, rebrands, repositioning, or M&A. Key Competencies Understanding of both generative AI and agentic AI. Familiarity using AI tools such as Claude or Gemini. Maintain a quality control mindset by ensuring accuracy, consistency, and on‑brand execution. Remain calm under pressure to triage competing priorities and make decisions quickly. Influence without authority to effectively move senior stakeholders toward shared goals. Maintain a strategic narrative orientation to ensure every piece of content aligns with core pillars. Base Pay Range $102,000—$119,000 USD Benefits Generous Time Off Program – Flexibility to care for you and your family Wellness Benefits – A variety of world class medical plans, dental, vision, life insurance, and employee assistance programs Financial Planning – Retirement program and Business Travel Insurance Career Growth – Be valued, Create value approach Fun Perks – Ergonomic in‑office / WFH setup, food & snacks for in‑office employees And much more! Equal Opportunity / Disability Accommodations We value diverse educational and career backgrounds. If your experience aligns with the role’s goals—even if it doesn’t follow a traditional path—we’d love to hear from you. If you require reasonable accommodations during the recruitment process, please let your recruiter know—we’re happy to support you. Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. #J-18808-Ljbffr