Social Media Specialist

Social Media Specialist

Under direction of the VP of Marketing, the Social Media and Content Marketing Specialist is responsible for assisting in developing and directing the company's marketing and brand development activities that are in alignment with the company's vision and sales/growth goals.

The essential job functions include, but are not limited to:

• Write marketing content for various media, including trade magazines, websites, blogs and social media, and coordinate internal communications, maintaining a consistent brand voice.
• Create original visual content including graphics, short-form video, and infographics, using design tools such as Canva and Adobe programs.
• Manage and schedule social media content across platforms. (LinkedIn, Instagram, Facebook, YouTube, etc.)
• Develop technical and sales enablement content such as case studies, white papers, product sheets, and webinar materials tailored to B2B oil and gas audiences.
• Execute and optimize digital marketing tactics including SEO, paid ads, and AI-assisted content workflows to increase reach and lead quality.
• Plan and execute company-hosted events such as webinars, client appreciation events, and product demonstrations, managing timelines, vendors, and follow-up communications.
• Track and report on performance metrics across social, web, and email using platforms such as HubSpot, Google Analytics 4, and native social media analytics dashboards.
• Produce clear, actionable reports that translate campaign data and market insights into recommendations for leadership and the sales team.
• Monitor competitor activity, customer feedback, and industry trends, particularly within the oil and gas services sector, to inform content strategy.
• Stay current on emerging technologies and platforms, including AI tools, and evaluate their application to improve marketing efficiency and output quality.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements

• A minimum of 3 years of marketing experience preferred; exceptional entry-level candidates with relevant internship or project experience will be considered.
• Bachelor's degree.
• Experience in creative copywriting (blogs, websites, emails, etc.).
• Demonstrable social analytics tools knowledge; ability to explain complex social media data in an understandable way
• Proficient in Canva, HubSpot, Adobe Creative Suite, and AI-powered tools such as Claude or similar platforms for content development and workflow efficiency.
• Proficient in Microsoft 365 applications including Excel, Word, PowerPoint, and Teams.
• A strong portfolio of previous work demonstrating range across digital, print, and social media content — required for consideration.
• Excellent written and verbal communication skills, with high attention to detail and brand consistency.
• Strong analytical, organizational, and time management skills with the ability to manage multiple projects and deadlines simultaneously.
• Self-starter who works well both independently and collaboratively within a team environment.
• Previous PR, media relations, or industry publication experience is a plus.
• Experience in Google Adwords and Google Locations is a plus

Select Values and Guiding Principles

• W: Working Safe
• A: Accountability
• T: Teamwork
• E: Excellence
• R: Respect

Compensation Information

Compensation is competitive and commensurate with experience.

Top Tier Benefits

• Medical, dental, vision, coverage in addition to life and disability insurance plans.
• Paid Vacation Days and Paid Holidays.
• Retirement and Savings (401K) Plan.

Physical Demands and Exposures

• This position works inside a climate-controlled environment. The Company will supply adequate training and equipment to perform the functions of the job.
• Monday – Friday, 8am-5pm.
• Involves sitting at a desk for extended periods of time.
• Needs high degree of concentration in a busy area.
• Ability to lift up to 25 lbs.

Select Water Solutions is an equal opportunity employer. It is Select's policy to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants without regard to any protected class, status, characteristic, or activity. All employment decisions, including decisions regarding recruitment, selection, hiring, compensation, benefits, training, advancement, discipline, discharge, and other terms, conditions, and privileges of employment are made without regard to any lawfully protected class, status, characteristic, or activity.