Marketing Project Manager

Marketing Project Manager

Tysons Corner, VA , (onsite)

Full time

Are you a highly organized, execution-driven marketing professional who thrives in fast-paced, multi-brand environments? We’re looking for a Marketing Project Manager to partner directly with executive marketing leadership and drive lead generation, campaign execution, and performance optimization across multiple brands.

About the Role

In this role, you’ll work side-by-side with the CMO to execute both digital and traditional marketing strategies. You’ll own project management across a diverse portfolio of initiatives—ensuring campaigns are launched on time, aligned to strategy, and optimized for performance.

You’ll serve as the operational engine behind marketing execution—connecting leadership vision with real-world delivery.

What You’ll Do

Marketing Execution & Project Management

• Partner directly with the CMO to execute multi-channel marketing strategies across several brands
• Manage end-to-end marketing projects focused on driving lead volume, quality, and conversion
• Build and maintain project plans, timelines, and delivery trackers
• Own weekly reporting on campaign status, budget pacing, and KPI performance

Agency & Vendor Management

• Act as the primary liaison between internal stakeholders and external agency partners (SEM, Paid Social, SEO, Pay-Per-Lead, traditional media)
• Ensure campaigns are delivered on time, within budget, and aligned to business goals
• Monitor agency performance and hold partners accountable to outcomes
• Support vendor management including contracts, invoicing, and performance reviews

Lead Generation & Conversion Optimization

• Support execution of multi-channel demand generation programs (SEM, Paid Social, SEO, PPL, offline channels)
• Assist in developing lead nurturing strategies to improve conversion rates
• Coordinate direct mail and other offline marketing campaigns
• Analyze lead source performance and provide actionable insights to improve results

Cross-Company Collaboration

• Partner with General Managers across multiple locations on localized marketing priorities
• Align messaging, creative assets, and campaigns across markets while maintaining brand consistency
• Act as the bridge between corporate strategy and field execution
• Coordinate with operations teams to align marketing with capacity and seasonality

What You Bring

✅ 5+ years of experience in marketing project management or digital marketing

✅ Strong understanding of SEM, Paid Social (Meta, Google, YouTube), SEO, and lead generation channels

✅ Proven success managing external agencies and driving accountability

✅ Exceptional organizational and project management skills—you build systems, not just task lists

✅ Ability to manage multiple priorities and stakeholders without losing attention to detail

✅ Data-driven mindset with experience turning insights into action

✅Strong communication skills with the ability to engage senior leaders and cross-functional teams

Preferred Qualifications

• Experience in home services, construction, roofing, or multi-location businesses
• Familiarity with pay-per-lead (PPL) platforms and insurance restoration marketing
• Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce)
• Background supporting executive marketing leadership in high-growth or PE-backed environments