Paid Search Specialist

About the Role This is your opportunity to join the #1 fastest growing business in the Sacramento region! We’re looking for a Paid Search Specialist who enjoys getting into the details of Google Ads, understanding what drives performance, and finding opportunities to improve it. Ideally, you’ll have around two years of hands‑on experience managing Google Ads , either at an agency or within an in-house marketing team. You’ve been responsible for campaigns, made optimization decisions, and learned from the results. Now you’re ready to bring that experience to a team where you can contribute and continue developing your skills. About the Role You’ll manage Google Ads campaigns across assigned client accounts, taking responsibility for campaign setup, day-to-day optimization, budget management, and performance analysis. You’ll work alongside our paid media, client success, and creative teams to connect campaign decisions with each client’s business goals. We’re looking for someone who can explain what’s happening in an account, identify what needs attention, and follow through on the next steps. What You’ll Do Build and manage Google Search campaigns , including campaign structure, keyword research, targeting, ad copy, and ad assets. Optimize accounts regularly through search term reviews, negative keyword management, ad testing, and bid strategy evaluation. Manage budgets and monitor spend pacing , keeping campaigns aligned with agreed budgets and performance goals. Analyze performance and identify opportunities , using conversion rates, cost per lead or acquisition, lead quality, and return on ad spend where relevant. Monitor conversion data and flag tracking issues , working with the team to ensure campaign decisions are based on reliable information. Recommend and test improvements to ads, targeting, and landing pages. Contribute to clear client reporting , explaining results, the changes you’ve made, and your recommended next steps. Work closely with teammates to understand client priorities and incorporate feedback on lead quality and sales outcomes. Keep accounts organized , document meaningful changes, check your work, and meet deadlines. Stay current with Google Ads developments and thoughtfully evaluate new features and recommendations. What We’re Looking For Around two years of practical Google Ads management experience , gained in an agency or in‑house role. We’re open to candidates with equivalent hands‑on experience. Direct responsibility for building, monitoring, and improving campaigns. A solid understanding of Google Search campaign structure, keyword match types, negative keywords, bidding strategies, and budget management. An understanding of conversion tracking and how campaign metrics relate to business results. Confidence working with data and spreadsheets to identify trends and make recommendations. Clear written and verbal communication, including the ability to explain your decisions in plain English. Good organization, attention to detail, and ownership of your work. Curiosity, a willingness to ask questions, and an interest in developing your skills. Helpful Additional Experience Microsoft Advertising. Google Shopping or Performance Max campaigns. Google Analytics 4, Google Tag Manager, or Looker Studio. Call tracking, CRM data, or offline conversion tracking. ChatGPT Ads. Landing page testing and conversion rate optimization. Lead generation campaigns for service businesses. Why Join Two Trees? You’ll have the opportunity to take ownership of campaign performance, work across different businesses, and see how your decisions affect client results. You’ll collaborate with experienced marketers and build your skills in campaign strategy, measurement, testing, and optimization. We value clear communication, thoughtful questions, and people who take pride in improving their work. We invest in the training and development of our people. At least one fully paid conference trip per year for networking and personal development. We have a UK office in London, and California office in Roseville. We offer 401k with match We cover healthcare costs with a monthly allowance that covers most silver plans 15 days PTO in your 1st year, increasing to 20 days after 1 year Hybrid working environment (if in Sacramento region) Fully stocked office snacks and drinks Highly competitive salary and bonus structure tied to growth No other local marketing company compares. #J-18808-Ljbffr