Channel Trade Marketing Manager

Bose Corporation, a leader in audio technology, is seeking an experienced marketer to partner with key North American strategic accounts and drive marketing results across the reseller channel. Responsibilities Define the optimal strategy for implementation of the global marketing plan at the trade level and be accountable for execution and results. Lead marketing input to the ongoing business plan to achieve monthly and quarterly revenue targets. Partner multifunctionally in identifying consumer and category opportunities and lead their marketing execution. Build strong relationships with external marketing partners to unlock differentiated activations that drive mutually beneficial results. Understand marketing impact on the business plan and build quarterly trade‐marketing plans that support the Annual Operating Plan. Execute aligned local retail marketing plans to meet merchandising guidelines, digital marketing campaigns, investment guidelines, priorities, and goals. Identify additional creative needs based on customized channel requirements. Set specific KPIs to measure success and effectiveness of retail marketing activities and drive continuous improvement in sell‑thru. Track results from activities and ensure adequate ROI on trade‑marketing investments. Collaborate with the merchandising team to deliver in‑store solutions that achieve aligned objectives. Work closely with the display and marketing teams on trade creative asset development for successful campaign deployment. Analyze market trends and retail sell‑thru data to recommend adaptations to current plans and inform future activations. Qualifications Minimum 5+ years of experience in trade, reseller, or digital marketing. Experience working with resellers and reseller media networks. Bachelor’s degree in marketing, business management, or a related field. Willingness to travel for business and support reseller discussions on‑site as needed. Knowledge of retail trade and channel marketing is highly preferred. Proven results in marketing strategy development and execution. Experience accountable for sales and marketing targets and ability to collaborate with cross‑functional teams and sales. Shopper‑first mindset with proven ability to optimize across all consumer touchpoints. Compensation and Benefits The hiring range for this position in Framingham, Massachusetts is $106,000–$145,750. Benefits include bonus programs, comprehensive health and wellness benefits, a 401(k) plan and a generous employee discount. Equal Opportunity Employer Bose is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristic. The EEOC Know Your Rights poster is available at Bose provides reasonable accommodations to individuals with disabilities upon request. #J-18808-Ljbffr Bose Corporation, U.S.A