Senior Brand Manager

JOB DESCRIPTION International Digital Marketing Manager WHO WE ARE The mission of the Los Angeles Tourism & Convention Board (Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism‑related businesses, Los Angeles Tourism is a non‑profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations through its global brand marketing and sales efforts. Tourism is a cornerstone of Los Angeles County’s economy, ranking among its top five employers. The city welcomed an astonishing 50 million visitors fueling over 543,000 tourism‑related jobs and driving more than $45 billion in business sales in 2024. Los Angeles Tourism proudly leads initiatives that celebrate and sustain this vibrant industry, including the renowned Dine LA program designed to showcase LA’s world‑class culinary scene while supporting local restaurants and hospitality professionals. Dine LA has become one of the largest restaurant weeks in the nation—featuring nearly 450 restaurants across 88 neighborhoods and 33 global cuisines. As of June 2025, LA County is home to more than 180 Michelin‑recognized restaurants, with 32 participating in Dine LA Restaurant Week. As one of the world’s premier sports capitals, Los Angeles is excited to host eight FIFA World Cup 26™ matches – including the U.S. Men’s National Team opening match – and welcome back the Super Bowl for the ninth time. With headquarters in Los Angeles and offices spanning London, Mumbai, Chengdu, Shanghai, Beijing, Guangzhou, and Sydney, Los Angeles Tourism operates on a truly global stage, sharing the city’s dynamic spirit with the world. THE OPPORTUNITY The International Digital Marketing Manager is responsible for leading global digital marketing initiatives that promote Los Angeles as a premier travel destination across key international markets. This role manages international website content, social media channels, influencer and creator partnerships, digital communications, and branding projects in collaboration with global teams, agencies, and tourism partners. The position oversees multilingual content strategy, analyzes website and social media performance, supports international advertising campaigns, and coordinates cross‑functional marketing efforts to drive engagement, brand awareness, and visitation. The ideal candidate is a highly organized digital marketing professional with experience in global marketing, content management, social media strategy, influencer relations, analytics, and project management within a fast‑paced, collaborative environment. WHAT YOU WILL DO Manages brand, digital and social projects with international team members, representatives, and agencies from key markets. Ensures all requests from international teams are responded to in a timely manner and prioritized. (25%) Identifies, engages with, and hosts influencers/creators from key domestic and international markets. (25%) Oversees international language sites on discoverlosangeles.com. Shares monthly HQ editorial calendar with international teams. Ensures content is translated and posted regularly and in a timely manner. Monitors and reports on site traffic with Google Analytics. (15%) Manages international social media channels with international teams. Works closely with Social Media Manager for HQ content direction. Reviews social calendars from each international market and ensures content is posted regularly and in a timely manner. Monitors and reports on social analytics. (15%) Works with international teams on B2B digital communications, eNewsletters, branding and B2B social media trade pages. (10%) Assists in the review and project management of international advertising campaigns. (5%) Perform other duties as assigned. (5%) SOME OTHER THINGS YOU MAY DO Collaborates on activations and events in international markets. Drafts scope of work with influencers/creators, agencies and independent contractors for international projects. Modifies images to fit appropriately for all web/social dimensions when needed. Partners with Visit California and Brand USA (state and national tourism boards) on projects throughout the year. WHAT YOU’LL NEED TO SUCCEED Must be exceptionally knowledgeable of Los Angeles (communities and product), and have a passion for the promotion of the destination. 3-5 years of experience working on international projects with team members on various time zones. Strong knowledge of online communications strategies and tactics, usability standards, branding and latest digital technologies, tools and best practices. Must be proficient in MS Office (Word, Excel, PowerPoint). Excellent verbal, written, and interpersonal communication skills. Dependable, great attitude, highly motivated and a team player. Possess strong organizational skills and attention to detail. Ability to multi‑task and meet multiple deadlines. Ability to communicate effectively across various departments. Ability to work in a changing environment. NICE TO HAVES Bachelor’s degree preferred. Fluency or solid understanding of any language from one of our key markets is preferred (Spanish, Korean, Japanese, German, French, or Chinese). COMPENSATION RANGE Exact compensation may vary based on skills and experience. $80,000 - $100,000 Bonus Eligible WHAT’S IN IT FOR YOU At Los Angeles Tourism, we believe your best work happens when you have the tools to stay healthy, enjoy the present moment, save for your future, and look forward to coming into work. That’s why we’re committed to providing a competitive and comprehensive benefits program. Hybrid work environment Remote Monday and Friday DTLA Office Tuesday through Thursday Company paid parking in DTLA Early Friday’s – our office closes every Friday at 2:30 pm Work remotely week of Thanksgiving Holiday Office Closure (December 24th – January 1st) 15 Paid Company Holidays Paid Vacation Time Paid Sick Time Paid Floating Holidays Paid Family Leave Comprehensive health insurance (both PPO and HMO plans available) Dental and vision plans (100% employer paid for some elections) Pet insurance Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac Employee Assistance Program Flexible Spending Account (Healthcare & Dependent Care) 401(k) Retirement Savings Plan with up to 6% match that vests immediately 401(k) match for qualified student loan payments Monthly internet and phone stipend Los Angeles Tourism & Convention Board reserves the right to modify the benefit plans and employee services at any time, with or without notice PHYSICAL REQUIREMENTS – ESSENTIAL PHYSICAL TASKS The physical demands are representative of those that must be met by a team member to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is frequently required to stand, walk, move. The employee must occasionally lift, carry, pull, push, transport and/or move up to 40 pounds. Ascends and/or descends stairs. Specific vision abilities required by this job include color vision. Requires prolonged sitting, driving, some bending, some twisting neck and body, some stooping and stretching/reaching (up, down, out), requires grasping, feeling, and detecting, requires eye‑hand coordination and manual dexterity sufficient to operate a keyboard, mouse, photocopier, fax machine, telephone, calculator, projector, screen for presentations, and other office equipment on a repetitive basis. Requires normal range of hearing, talking, and eyesight to record, prepare and communicate appropriate reports and information. MANDATORY VACCINE REQUIREMENT Los Angeles Tourism continues to prioritize the health and safety of our workforce. Consistent with that commitment, in light of the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread the COVID-19, we require that members of our team be fully vaccinated as a condition of employment. For individuals with medical conditions or sincerely held religious beliefs that prevent vaccination, the Company will consider requests for reasonable accommodation consistent with our policy and applicable law. EEO & DIVERSITY Los Angeles Tourism and Convention Board is an equal employment opportunity employer. We pride ourselves on welcoming applicants from all backgrounds regardless of race, color, sex, religion, national origin, ancestry, sexual orientation, age, physical or mental disability, medical condition, pregnancy, gender identity, marital status, military or veteran status or any other basis protected by applicable federal, state, or local laws. We’re determined to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of Los Angeles Tourism. #J-18808-Ljbffr