Marketing Manager, Meetings & Scientific Programs

Position Overview The Manager of Marketing, Meetings and Scientific Programs leads integrated marketing strategies to drive growth and engagement across ASM’s meetings, education, and industry initiatives, serving as lead marketer for ASM Microbe and other key programs while expanding audiences and delivering measurable results through cross‑functional collaboration. Essential Functions Marketing Strategy & Portfolio Planning Develop, recommend and execute integrated marketing strategies for ASM meetings, scientific programs, education offerings, industry partnerships, and other assigned program portfolios, exercising independent judgement to align marketing priorities with organisational objectives, revenue goals, audience growth, and engagement outcomes. Serve as the lead marketing partner for assigned internal business units, evaluating program goals and business needs to develop marketing plans, campaign timelines, audience strategies, channel recommendations, and measurable performance targets. Campaign Execution & Channel Management Plan, manage, and optimise multi‑channel marketing campaigns across email, web, paid media, social media, digital advertising, content marketing, and other relevant channels to support audience acquisition, registration, engagement, retention, and conversion. Oversee email marketing strategy and execution, including campaign calendars, list segmentation, automation, nurture journeys, testing, personalisation, performance tracking, and recommendations for campaign optimisation. Manage marketing‑related website and digital content updates for assigned programmes, ensuring content is current, accurate, optimised for user experience and conversion, and aligned with ASM brand and messaging standards. Audience Growth & Engagement Develop audience segmentation and targeting strategies for key stakeholder groups, including scientists, meeting attendees, learners, members, industry partners, early‑career professionals, international audiences, and other emerging or priority segments. Support growth of ASM’s industry partner programmes through targeted marketing campaigns, audience development strategies, lead generation support, and market intelligence. Evaluate audience data, market trends, campaign performance, and stakeholder feedback to identify opportunities for growth, retention, engagement, and revenue generation. Stakeholder, Vendor & Cross‑Functional Collaboration Partner with internal stakeholders, creative resources, external agencies, consultants, and vendors to develop campaign assets, messaging, digital content, advertising plans, and promotional materials that are accurate, audience‑focused, brand aligned, and delivered on schedule. Collaborate cross‑functionally with meetings, education, scientific programmes, membership, publishing, business development, communications and other teams to ensure coordinated planning, consistent messaging, and successful execution of marketing initiatives. Support budget planning, expenditure tracking, vendor coordination and resource allocation for assigned marketing campaigns and programmes, including monitoring expenditures, reviewing invoices or estimates as appropriate, and ensuring resources are used effectively. Analytics, Reporting & Continuous Improvement Establish, monitor and report on campaign performance measures, using data to evaluate effectiveness, identify trends and guide future marketing strategy. Analyse campaign performance, audience behaviour, market trends and engagement data; prepare reports, insights and recommendations for leadership and stakeholders to improve marketing effectiveness and business outcomes. Maintain knowledge of marketing best practices, digital engagement trends, association/non‑profit marketing, scientific audience behaviour and relevant tools or technologies; apply that knowledge to improve campaign strategy and execution. Compliance, Standards & Other Duties Ensure marketing work is completed in accordance with ASM policies, brand standard, accessibility expectations, data/privacy requirements and applicable legal or regulatory requirements. Perform other related duties as assigned. Technical Competencies Organisational Knowledge – People who are organisationally “savvy”, like to dive into the deep dive with regard to internal and external developments, excel in dynamic environments with many stakeholders, projects and processes. Domain Knowledge – Demonstrates professional/technical knowledge, skills and expertise within functional areas. Stays current on best practices and the ability to apply that knowledge and/or skill in a variety of work situations. Enterprise Processes and Technologies – Understands and effectively uses standard office equipment such as personal computers/laptops, and office automation software. Uses new, specialised or organisation‑specific equipment, technologies, software, databases and systems, as required, in accordance with the organisation’s policies. Up to date on social media and use it appropriately on behalf of ASM. Project Management Skills – Plans, initiates, executes, controls and closes projects. Tracks and manages resources, timeliness, costs, deliverables and performance, and implements contingency plans, if necessary, to ensure projects are successfully completed. Presentation & Written Communication Skills – either “one‑on‑one” or within a group setting, employing the use of various media to share ideas, convey information and obtain necessary inputs in a clear and concise manner. Behavioural Competencies Drives Results – Consistently achieving results, even under tough circumstances. Collaborates – Building partnerships and working collaboratively with others to meet shared objectives. Values Differences – Recognising the value that different perspectives and cultures bring to an organisation. Decision Quality – Making good and timely decisions that keep the organisation moving forward. Build Effective Teams – Building strong‑identity teams that apply their diverse skills and perspectives to achieve common goals. Manager Responsibility For employees reporting directly to this position, the Marketing Manager, Meetings & Scientific Programs is responsible for making hiring decisions, managing the annual performance appraisal process, coaching, mentoring and providing approval for vacation & time‑off requests. All facets of this position are self‑directed within the policies and procedures approved by the Board of Directors and guidelines established by the department’s Director in partnership with the organisation’s Senior Leadership team. In partnership with the department’s Director, this position is responsible for departmental decision‑making regarding personnel actions, the acquisition and utilisation of resources, procedures and control systems. This position supports the department’s Director in overseeing the development of budgets for all existing programmes and new proposals, providing signatory approval for expenditures, contracts, subcontracts and personal service agreements. Physical Demands While performing the duties of this position, the employee is regularly required to remain in a stationary position for extended periods; operate a computer and other office equipment; communicate verbally and in writing; and participate in virtual and in‑person meetings. The employee may occasionally move about the office, attend events or meetings, and lift or move items typically associated with office or event work. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Equal Opportunity Employer ASM is an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants. We prohibit discrimination and harassment of any kind and make employment decisions without regard to race, colour, religion, age, sex (including pregnancy), national origin, disability, genetic information, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state or local laws. Reasonable Accommodation ASM is committed to providing reasonable accommodation to qualified applicants and employees with disabilities in accordance with applicable laws. The essential functions, physical demands and work environment requirements described in this description are representative of those required for the position and may be performed with or without reasonable accommodation. If you require accommodation to participate in the application or interview process, please contact View email address on click.appcast.io so we can engage in an interactive process to support your participation. Pay Transparency Statement This position has a salary range of $105,024 – $139,162 . Actual compensation will be determined based on factors including relevant experience, skills, qualifications, internal equity, geographic considerations where applicable and market data. In addition to base compensation, ASM offers a comprehensive benefits package that includes medical, dental and vision coverage, retirement benefits, paid time‑off and other employee wellness programmes. #J-18808-Ljbffr ASM Company