Paid Social Lead (Reddit Emphasis)

Siege Media is a senior-led, full-service GEO agency. We help brands like Zapier, Asana, TripAdvisor, and Shutterstock earn visibility — in Google, in AI answer engines, and now, increasingly, in the social channels where modern buyers research and discover. We're adding paid social to our service mix, with an emphasis on Reddit advertising to drive LLM influence for our clients, and we're hiring a Paid Social Lead to own this channel. Perks for U.S. employees include 100% health, dental, and vision benefits, unlimited PTO, and remote-friendly work environments (with a preference for Austin or a willingness to travel for periodic team gatherings). Siege Media values diversity. We encourage people of color, LGBTQIA+ folks, veterans, parents and those with disabilities to apply. We are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know. The Role This is a wedge hire. You're not joining an established paid social team — you're building one. On day one you own Reddit ads as a new client service line and run Siege's own paid social and retargeting. As Reddit ads books revenue, you'll hire and lead a team underneath you. This is a senior, client-facing role. You'll pitch on sales calls, strategize campaigns, get hands-on in the platforms, and write the reports clients actually read. This is a hands-on leadership role for someone who enjoys both strategy and execution. If you want to build a practice from scratch with the runway and brand of an established agency behind you, it is. Responsibilities Reddit Ads (Primary): Own strategy, setup, optimization, and reporting for Siege clients. Build the playbook, pricing scaffolds, and reporting cadence from zero. Siege's Paid Social: Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline. Sales Support: Join prospect calls to scope and sell paid social engagements alongside the growth team. Team Building: Hire your first associate when Reddit ads revenue justifies it, then train and manage them to Siege's senior-led standard. Own and execute directly until then. Service Infrastructure: Develop the templates, QA processes, attribution approach, and reporting standards that turn paid social into a repeatable, sellable service line. Required Skills 5+ years running paid social campaigns in an agency environment — ideally a mix of Reddit, LinkedIn, and Meta (strong generalists who can ramp Reddit fast are encouraged to apply) Proven B2B and B2C experience, especially within SaaS, e-commerce, and fintech. You know the difference between optimizing for clicks and optimizing for pipeline Strong client-facing comfort with the ability to confidently walk a VP of Marketing through a quarterly review Strong written communication. You'll communicate directly with clients, meaning your emails, strategies, and reports must be polished, professional, and ready for client review without needing a heavy copy edit "Builder energy" and a genuine excitement about helping build and scale a service line from scratch rather than just executing someone else’s plan Suggested Skills Hands-on Reddit Ads Manager experience (Conversation Ads, Promoted Posts, custom audiences) Experience with ChatGPT ads Prior experience building or scaling a paid social practice inside an agency environment Familiarity with B2B attribution challenges (multi-touch, dark social, self-reported attribution) An active network in B2B SaaS or content marketing Compensation & Logistics Salary: $110,000–$130,000 base | $130,000–$160,000 OTE Benefits: Full benefits for employee, including 100% health/dental/vision and unlimited PTO Location: Remote-friendly, with a preference for Austin, TX or a willingness to travel for periodic team gatherings