Marketing Strategy Senior Consultant

Position Summary Deloitte Digital is seeking a Marketing Strategy Senior Consultant to help clients turn business objectives into customer-focused marketing strategies and the functional requirements that bring them to life. This is a strategy-to-delivery role, where you will lead the front end of the work (discovery, marketing funnel audits, journey and campaign design) and continue through requirements, testing, and adoption. You will work with CMOs, marketing operations leaders, and technology teams on engagements such as marketing operations transformations, campaign and journey redesigns, and martech selection and implementations. You will be equally comfortable facilitating an executive workshop and writing the user stories a development team will build from. Recruiting for this role ends on January 30, 2027 Work you'll do As a Marketing Strategy Senior Consultant on the Deloitte Digital team, you will: Lead stakeholder workshops and discovery sessions to assess marketing operations, audit existing funnels, and identify performance gaps and growth opportunities.Define positioning, target audience and ideal customer profile (ICP) frameworks, segmentation models, campaign architecture, and multi-channel customer journeys.Design lead-nurturing workflows and personalization strategies that connect marketing, sales, and customer data.Translate business and marketing objectives into functional requirements, user stories, acceptance criteria, process flows, and platform requirements for technical and development teams.Analyze market trends, campaign performance, and customer analytics to benchmark results, build the business case, and recommend actions that improve return on investment (ROI).Identify where automation and AI-enabled capabilities (predictive segmentation, content generation, next-best-action) can improve marketing performance, and help clients prioritize them in a roadmap.Prepare and present executive-ready recommendations, roadmaps, and strategy materials to client leadership.Lead or support user acceptance testing (UAT), functional documentation, change management, and training for client teams and internal stakeholders.Lead workstreams and mentor analysts and consultants, and contribute to proposals, reusable assets, and practice growth. A successful candidate would possess these skills: Ability to work independently and collaborate as part of a teamEffective written and verbal communication skillsMeticulous attention to detail and quality of work productAbility to build and sustain professional relationshipsAbility to lead projects or workstreamsAbility to manage and prioritize multiple tasks in a fast-paced and dynamic environmentStrong interpersonal skills and professional demeanorAbility to meet deadlinesAbility to provide clear guidance to others The Team Deloitte's Advertising, Marketing and Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth. Qualifications Required: Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related field5+ years of experience in marketing consulting, digital transformation, business analysis, or marketing technology implementation3+ years of experience using customer relationship management (CRM) or marketing automation platforms, including Salesforce Marketing Cloud, Account Engagement (Pardot), HubSpot, or Marketo2+ years of experience facilitating stakeholder workshops and translating business requirements into functional specifications, user stories, process flows, and acceptance criteria2+ years of experience analyzing campaign metrics and customer data, and working in Agile or Scrum delivery environments using Jira or Azure DevOpsAbility to travel 50%, on average, based on the work you do and the clients and industries/sectors you serve.Limited immigration sponsorship may be available. Preferred: Experience conducting marketing funnel audits or marketing operations assessmentsExperience developing positioning, ICP frameworks, campaign architecture, or multi-channel customer journeysExperience supporting UAT, functional documentation, or user training for marketing technology implementationsExposure to customer data platforms (CDP), first-party data strategy, or Salesforce Data 360 / Data CloudFamiliarity with AI and generative AI use cases in marketingRelevant certifications (Salesforce Marketing Cloud, HubSpot, or Agile/Scrum)Experience mentoring or managing junior team members in a consulting environment The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $110,700 to $218,300. You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance. #Customer_US#AMC_US Deloitte is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to participate in the recruiting process, please direct your inquiries to the Global Call Center (GCC) at View email address on click.appcast.io. Recruiting tips From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters. Benefits At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. Our people and culture Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas, and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work. Our purpose Deloitte’s purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities. Learn more. Professional development From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. Qualified applicants with criminal histories, including arrest or conviction records, will be considered for employment in accordance with the requirements of applicable state and local laws, including the Los Angeles County Fair Chance Ordinance for Employers, City of Los Angeles’s Fair Chance Initiative for Hiring Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act. See notices of various fair chance hiring and ban-the-box laws where available. Fair Chance Hiring and Ban-the-Box Notices | Deloitte US Careers Requisition code: 373753 Job ID 373753 Package and Technology Enablement | Package Functional TransformationSame job available in 41 locations