Senior Product Manager

About airSlate airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - Sign Now, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work. About SignNow team We are a passionate and ambitious team of 100+ people on a mission to succeed with our award-winning signature solution – SignNow . SignNow empowers over 28 million people at companies across the world to move fast with everything they need to send and eSign their documents. Increase productivity with document workflows, impress customers, and save money while maximizing ROI with SignNow. Role Overview As a Senior Product Manager – Growth for SignNow, you will lead our long-term Product-Led Growth strategy across key user journeys—from onboarding and activation to retention and referral. You will identify the highest-impact opportunities across the funnel, design experiments that drive measurable outcomes, and ship improvements through a mix of no-code experimentation and close collaboration with engineering. This is a highly data-driven, execution-focused role where you’ll own the full experimentation lifecycle. You will independently run end-to-end A/B tests—from hypothesis to analysis—and lead strategic initiatives, including pricing and packaging shifts, in collaboration with business leaders and R&D. You’ll also partner with other PMs to bridge growth opportunities with core product initiatives. What you will be working on: Owning and optimizing the full product user funnel after users enter the product: onboarding, activation, conversion, retention, and expansion. Identifying the biggest friction points and growth opportunities across the user journey using data, funnels, cohorts, and segmentation. Designing, running, and analyzing A/B tests and experiments, primarily using no-code or configuration-based tools, and partnering with engineering when code changes are required. Building and maintaining a structured experimentation loop: hypotheses → test design → execution → analysis → decision-making. Driving UX and behavioral improvements based on user psychology, qualitative insights, and quantitative signals. Defining and tracking success metrics for experiments and initiatives, ensuring learnings translate into measurable impact. Contributing to a decentralized growth setup, collaborating with other product managers, data, design, and growth stakeholders. Continuously iterating on product-led growth initiatives, balancing speed, learning, and business impact. Acting with strong ownership and autonomy, testing ideas, learning from failures, and scaling what works. What we expect from you: 4–5+ years of product management experience, with a strong growth, data, or experimentation focus Proven experience driving growth for B2C, SaaS PLG products. Hands-on experience with conversion funnel optimization (activation, conversion, retention), including diagnosing drop-offs and prioritizing high-impact improvements. Strong background in A/B testing and experimentation, including hypothesis formulation, success metrics, and iteration cycles. Ability to run experiments end-to-end independently when no-code tools are sufficient, and to collaborate effectively with engineering when bigger changes are needed. Strong analytical skills and event-based thinking: funnels, cohorts, segmentation, and experiment analysis. Solid understanding of UX principles and user psychology, with a focus on improving real user value—not just metrics. Business-oriented mindset with the ability to connect product decisions to bottom-line impact. Bias for action, comfort operating in ambiguity, and ability to move fast in a high-ownership environment. Clear communication skills and experience working cross-functionally with Product, Engineering, Design, Data, and Growth teams. Experience working in distributed or remote teams. If you like owning problems, testing bold ideas, and learning faster than your dashboards can refresh — we’re already rooting for you. What we offer Flexible working environment Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries. Competitive compensation and stock options We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth. Professional growth and learning We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate. Health and well‑being We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge. Family‑friendly culture Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance. Giving back We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams. Open communication We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow. It is airSlate’s policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. 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