Sr. Associate, Marketing Planning & Budget, Liberty Street, New York, NY

Sr. Associate, Marketing Planning & Budget, Liberty Street, New York, NY Country: United States of America Your Journey Starts Here: Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success. An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You! The Difference You Make: Santander is searching for a skilled professional to play a critical role on the marketing operations and Enablement’s central planning. The Senior Associate will primarily be responsible for leading marketing planning programs, strategic project management, oversight on marketing capacity and working with finance on our day-to-day budget management, forecasting and spend management. The position will report to the Sr. Director of Marketing Operations. The ideal candidate will have a proven track record of strategic thinking, data-driven decision-making, successfully implementing impactful marketing programs and management of high visibility projects. This individual will be a key contributor to our marketing efforts, utilizing their expertise to shape strategy and deliver on key objectives. Strategic Marketing Planning: Lead the development of comprehensive marketing planning program for the annual and quarterly marketing calendars. Planning will help translate business objectives into detailed, actionable marketing strategies leading to programs and campaigns aligned with our Objectives & Key Results (OKRs). Support the creation of strategic initiatives: Work with senior leaders to develop new initiatives that align with company goals, such as market expansion efforts. Support leadership meetings and program management: Ensure a smooth and consistent operational rhythm within the marketing department reporting on planning status and routines. Marketing Program Management: Optimize marketing projects and schedules: Ensure projects are delivered efficiently and on time, collaborating with cross-functional teams. Support the roll‑out and implementation of global and local marketing planning tools and reporting dashboards to monitor campaign plans, campaign production status and marketing’s overall capacity management. Develop and maintain project timelines and documentation for strategic programs / projects when identified. Budget Management: Lead marketing’s annual strategic budget forecast and allocation process working across multiple internal marketing teams and with our finance partners to outline 3-year budget plans. Drive overall marketing spend governance: Oversee the implementation of processes and tools for tracking and reporting marketing spend working closely with SBNA finance and our Global marketing and finance partners. Ensure transparency in marketing budget allocation: Focus on key attributes such as working vs. non‑working media, spend distribution, and timing. Lead monthly budget reconciliation and variance analysis, preparing report outs for marketing leadership. What You Bring: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Bachelor’s Degree in Marketing, Business, Communications, Design or equivalent field. Required. Master’s Degree in Marketing, Business, Communications, Design or equivalent field. Preferred. 9 Years Marketing, Communications or related experience. Required. 3 Years Financial Services Industry/Banking experience. Required. Strong project management skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines. Self-starter who can manage projects independently with a hands‑on approach, a good sense of prioritization, and the ability to work under pressure in a fast-paced environment Expandable capacity / excellent project and time management skills Creative thinker, team player, and positive influencer with excellent relationship management skills. Maintain high standards in every aspect of your work and continually raise the bar Strong written and oral communication skills to articulate strategic decisioning and rationale for creative projects and executional needs Strong reporting and analytical skills; ability to tie budget allocation and management to align with strategic plans and marketing OKRs. Certifications: No Certifications listed for this job. It Would Be Nice For You To Have: Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education. What Else You Need To Know : The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non‑exempt), the annual range is based on a 40‑hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location. ** Base Pay Range ** Minimum:

$93,750.00 USD

Maximum:

$160,000.00 USD

Link to Santander Benefits: Santander Benefits – 2025 Santander OnGoing/NH eGuide (foleon.com) Risk Culture: We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management. EEO Statement: At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law. Working Conditions : Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required . Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason. We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at View email address on click.appcast.io to discuss your needs. Primary Location: Boston, MA, Boston Other Locations: Massachusetts-Boston,New York-New York,Florida-Coconut Grove Organization: Santander Bank N.A. #J-18808-Ljbffr Santander Bank