Director, Medical Content Strategy & HCP Engagement

Job Title : Director, Medical Content Strategy & HCP Engagement

Division: L’Oréal Dermatological Beauty (LDB)

Location: 10 Hudson Yards – New York, NY

Function: Medical Content, Strategy

Reports To: AVP, Medical Omnichannel Marketing 

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About L’Oréal Dermatological Beauty (LDB)

For more than a century, L’Oréal has dedicated its scientific excellence to helping people everywhere achieve healthy, beautiful skin. LDB is the global leader in dermo-cosmetics, home to brands like CeraVe, La Roche-Posay, Vichy, skinbetter science and SkinCeuticals , trusted by dermatologists worldwide.

We value trust, respect, authenticity, and impact—and work cross-functionally to shape the future of medical beauty. This role is ideal for a leader who blends scientific understanding with innovative digital thinking.

Position Overview:

The Director, Medical Content Strategy & HCP Engagement is a strategic, hands-on leader who shapes how LDB educates and engages dermatology healthcare professionals (HCPs) through scientific content, CRM communications, and a best-in-class HCP website.

Your core mandate is to elevate medical content excellence, while overseeing the CRM and digital ecosystem that delivers that content to HCPs in meaningful, personalized ways. In collaboration with the digital team, you will drive digital and CRM leadership by spearheading a comprehensive HCP communication strategy that encompasses the end-to-end lifecycle—from acquisition to reactivation—through personalized journeys, automated storytelling, and performance-driven insights, while simultaneously shaping an AI-ready content strategy to ensure brand accuracy and discoverability within large language models

Key Responsibilities:

I. MEDICAL CONTENT STRATEGY & DEVELOPMENT (Primary Focus)

• Lead HCP content strategy across digital channels

• Lead content planning for web, CRM, newsletters, congress platforms, and video to drive HCP awareness, engagement, and education.
• Translate complex dermatologic science into engaging,accurate, and actionable content for dermatologists, NPs, PAs, and other HCP audiences.
• Develop original content that blends clinical credibility with brand storytelling—articles, clinical explainers, educational resources, thought leadership, etc.

• Cross-functional and scientific alignment

• Collaborate with Marketing, Medical Relations, and R&I to createaccurate, compliant, and brand-aligned resources.
• Assess global and omnichannel team content for U.S. market relevance and adaptation.
• Identifynew contentopportunities across dermatology trends, congress insights, brand priorities, sales team needs, and product launches.

• Content organization and performance

• Manage content calendars aligned to campaigns, scientific milestones, and omnichannel activation.
• Partner with analytics to track content performance andoptimizefuture strategy .

• Industry presence

• Represent LDB.us and our content ecosystem at medical events, trade shows, and major dermatology congresses.

III. SCIENTIFIC SUPPORT FOR DIVISION & BRANDS

• Collaborate closely with Medical Relations, R& I and Marketing to ensure a scientifically robust clinical communication plan.
• Summarize clinical study results into engaging, digital-ready content for the HCP website, CRM, and newsletters
• Present scientific material clearly and confidently to internal teams and external HCP audiences.

IV. WEBSITE STRATEGY & CONTENT EXCELLENCE (lorealdermatologicalbeauty.us)

• Developcontentstrategies that increase traffic, engagement, and consumption of scientific/medical content.
• Partner withdivision CDMO todevelop content plans leveraging HCP 360 datainsights
• Ensure content on LDB.us isaccurate, up-to-date, clinically credible, and aligned with brand priorities.

Cross-functional digital partnership

• Align web execution with broader marketing, creative, and medical initiatives.
• Lead project management for key web initiatives and enhancements.

II. MEDICAL EVENTS & CONGRESS SUPPORT

• Partner with brand teams to define congress content strategy and key scientific messages toultimatelycontributeto the overall content communication plan. 
• Build competitive analyses of scientific exhibit content.

Qualifications / Experience

• 7+ years in healthcare content marketing, medical communications, scientific storytelling, or related fields; dermatology or aesthetics experience strongly preferred.
• Experience with CRM strategy, digital marketing,andwebsite/content management within a medical, skincare, or healthcare environment.

• Proven ability to translate scientific data into high-quality, engaging content for HCP audiences.
• Strong experience developing integrated multi-channel content strategies.

Skills & Capabilities

• Exceptional writing, editing, and scientific communication skills.
• Strong project management and the ability to prioritize across multiple stakeholders.
• Experience analyzing clinical research data and summarizing findings for professional audiences.
• Ability to build strong relationships with physicians, HCPs, and cross-functional partners.
• Excellent oral presentation skills in medical communication settings.
• Digital curiosity with comfort across CRM platforms, analytics tools, and CMS systems (Salesforce Marketing Cloud, GA360, Sitecore, etc.).

What We Offer

• Salary Range: $138,500.00 – $200,800.00 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level 
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (Up to 2 Days per  week work from home for eligible roles, subject to manager approval.)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

We Are Committed and Engaged

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [email protected] . If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.