Marketing Lead

Marketing Lead At Arrows

We're hiring a Marketing Lead at Arrows! This role is incredibly important to us. We believe marketing is a critical pillar across everything we do at Arrows. So far, there's a strong marketing foundation, and we're confident the right marketer will see what we've created and get excited about the opportunity. Your job will be to collaborate with our team, contribute to our marketing efforts, and help execute on a variety of marketing initiatives that generate pipeline.

Our customers find us because we're generous with our knowledge and try to be helpful and friendly in all interactions. Our goal is to maintain this authentic approach as we expand our reach and bring more prospects into our orbit. You'll play a critical role in shaping this next phase of growth.

This role is fully remote (any city or country across US timezones) and will report to our Head of Business Operations, Kim Hacker, and will also work closely with our CEO, Daniel Zarick.

Who Is A Good Fit?

Our ideal hire should be a strong writer and communicator who thrives on accountability and collaboration. You've had some experience working on marketing teams, helped execute marketing strategies, and worked closely with cross-functional partners to achieve shared goals.

We're looking for someone with 3-5 years of experience in marketing, ideally in B2B SaaS. Experience at an early-stage startup is a plus. A genuine interest in understanding our customers, our product, and the HubSpot ecosystem is essential.

The right person for this role is comfortable with content marketing and content creation, eager to take on a wide breadth of tasks, and ready to help us execute our marketing plans. You should be a proactive, independent worker who can take direction, share new ideas, and collaborate effectively with the team.

As a self-directed and self-motivated individual, you'll thrive with a high degree of autonomy. You're someone who can make consistent progress without the need for constant oversight, and is not afraid to ask for help when it's needed.

Most importantly, we're not looking for someone to follow the standard SaaS playbooks. We're writing our own playbook at Arrows, particularly in the HubSpot ecosystem, and you'll be a driving force behind it. Creativity and adaptability are essential.

An interest in product marketing could be a great fit. A lot of our existing content is very tactical and educational, so having a desire to get into the weeds with both Arrows and HubSpot will be essential.

Above all, you must be an exceptional writer and communicator who has a strong eye for great, quality content.

Compensation & Benefits

Salary range: $100k to $130k (depending on seniority + experience) Stock range: 0.2% to 0.5%

What's This Role's Focus?

During your first month, you'll immerse yourself in understanding our product, customers, and existing marketing efforts. You'll join customer calls, learn how our customers are using Arrows and HubSpot, and get familiar with what's working in our existing marketing channels. You'll start creating some content based on what you're learning - maybe writing up a customer case study, publishing some videos to YouTube, or posting on the Arrows LinkedIn.

In your first 3 months, you'll take ownership of various content creation tasks and begin to execute on new initiatives. Content will likely be a primary focus - you'll be working on some of your own ideas for engaging with our audience on our existing channels. You'll be primarily working on creating high-quality, educational, and tactical content about customer success, onboarding, HubSpot, and Arrows.

By the 6-month mark, you'll have built a sustainable rhythm of content creation. You know what our audience needs, and are starting to own more of the ideation and seeing your ideas come to life. You might have some strong ideas for completely new initiatives, writing up your own project briefs, and fully executing (with our team's help where needed) on your own projects. Our marketing machine will be running more efficiently and effectively with your contributions.

As you hit your one year anniversary, you'll be looking to take on larger projects and will be starting to layer on the next marketing motion we'll need to scale to the next stage.

A Few Things You Might Do...

• Plan, coordinate, promote, and run webinars with our team and partner companies
• Create step-by-step walkthroughs of HubSpot workflow setups
• Write long-form guides and thought leadership content
• Write and post daily LinkedIn updates to our company page
• Interview our customers, then produce written and video customer case studies
• Plan and record engaging video content for our social and YouTube channels
• Write and send our monthly newsletter
• Coordinate and execute product launches
• Plan and run in-person events and conferences
• Contribute to website copy, blog posts, and other creative projects
• Any great ideas you have... let's do them!

Does This Describe You?

We're guessing you have 3-5 years of marketing experience

• You've worked in content and/or product marketing, ideally at a B2B SaaS startup
• You're excited about making an impact at an early-stage startup

Strong content creation skills

• You're an exceptional writer who can produce high-quality content consistently
• You have a knack for explaining complex ideas in simple, engaging ways
• You're comfortable creating content for various formats (written, video, social)

Customer-centric approach

• You have a deep empathy for customers and a desire to understand their needs
• You're curious about the industries and roles we serve (HubSpot, customer success, sales, etc.)
• You see marketing as a way to create value for customers, not just capture it

Social-first mindset

• You're passionate about leveraging social platforms to build brand and community
• You have a strong point of view about what makes content engaging and share-worthy
• You're excited to experiment with new formats and distribution channels

Self-motivated learner

• You're eager to dive deep into our product and customer base
• You're always looking to learn and improve your craft
• You're energized by the opportunity to work on a variety of marketing projects

Quality-focused

• You have a high bar for the quality of content you produce
• You're detail-oriented and take pride in your work
• You understand the importance of maintaining a consistent brand voice

Collaborative team player

• You're a great communicator, sharing progress and meeting deadlines
• You can work independently but also thrive in a collaborative environment
• You're comfortable giving and receiving feedback to improve our marketing efforts

If this sounds like you, we'd love to chat! Don't worry if you don't check every single box - we're interested in the whole person, not just a resume. If you're excited about the opportunity to build a B2B SaaS brand and make a real impact, let's talk.

How To Apply

Please email View email address on click.appcast.io and include some information about yourself and why you're interested in the role. As you can imagine, emails that show they understand what Arrows does and why you might be a good fit really get our attention.

Interview Process

1. Meet with Kim, the hiring manager: We'll tell you more about the role, dig into your interest in Arrows, and answer any questions you might have!
2. Meet with Daniel, Arrows CEO: Daniel will share more about the company vision and how this role fits into it.
3. Meet the team: We'll likely have you meet 1-2 other members of the team.
4. Test project OR working session: Depending on the role, we'll schedule a short working session over Zoom (max 1 hour) or maybe a small