Director, Biddable, Social (Healthcare/Pharma)

Director, Biddable, Social (Healthcare/Pharma)

New York

SSCG Media Group (SSCGMedia.com) is one of the largest full-service, 100% pharma-focused strategic media planning and buying agencies in the world and is a proud member of Omnicom Health Group. We're a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. Substance, Style, Conviction and Grace (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work.

If you have Substance, Style, Conviction, and Grace (along with all the skills below), we want to hear from you!

Position Summary:

We are seeking a Director, Paid Social, to join our Biddable Media team. The Director, Paid Social, is a seasoned digital media expert responsible for paid social capability leadership, team oversight and strategic client delivery.

This is a high-visible senior role within a dynamic agency environment and a leadership position within the Biddable Media department. The leadership team strengthens client confidence, performance outcomes and portfolio growth across the paid social capability.

Key Responsibilities:

• Planning: Responsible for continually assessing SSCG paid social best practices and ensuring the highest impact offerings are available across clients and teams. Partner with biddable leadership on department-wide resource planning and scoping efforts for priority engagements and opportunities.
• Development: Evaluate platform, vendor and partner performance to ensure SSCG continues to provide leading paid social recommendations and results. Facilitate growth and development across the paid social team by maintaining visibility into team structure, resource needs, workflow dynamics and performance.
• Optimization: Lead vendor and partner relationships to secure the latest innovations, betas and marketing features necessary to drive client and agency results. Define the innovation roadmap for the paid social capability while working with biddable department leadership to identify and secure necessary resources. Provide strategic oversight and support to Associate Directors and Supervisors executing brand campaigns and paid social strategy.
• Stewardship: Oversee strategic client communication preparation and ad hoc delivery coordination for priority engagements. Empower Associate Directors and portfolio Supervisors with access to industry-leading tools, resources, partners and platform opportunities that support strong strategic and performance outcomes. Act as a lead contributor to new client opportunities and RFP responses.
• Reporting: Oversee measurement planning, tracking and reporting standards across the paid social portfolio, ensuring reporting connects paid social performance to client business goals and future optimization opportunities. Guide QBR preparation and delivery, alongside Associate Directors and portfolio Supervisors.

Qualifications and Experience:

• Bachelor's degree
• 8+ years of paid social activation experience
• 4+ years of team management
• Experience with all facets of account, billing, tagging, tracking and campaign setup across leading social media platforms (e.g.: Meta, LinkedIn, TikTok, Reddit, Pinterest, X/Twitter, etc.)
• Strong Excel proficiency, including pivot tables and complex data analysis.
• Ability to both lead and manage across the paid social team and broader client-delivery teams.
• Robust analytical and online research experience, and familiarity with leading analytics tools (e.g.: GA4, Adobe Analytics)
• Experience presenting to senior client executives and senior agency leadership
• Ability to distill complex technical information for non-technical stakeholders
• Ability to craft compelling narratives that clearly translate business value of paid social activation
• Thoughtful subject matter expert with an ability to lead and delegate effectively across planning, development, optimization, stewardship and reporting (e.g.: planning, development, optimization, stewardship and reporting)
• Healthcare industry knowledge is a plus

If you have read this far, you are likely a great fit for us and you have something to offer that is more than just these bullets. If you are all this and more, then we welcome your cover letter and resume.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.

Compensation Range

$90,000 - $215,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.