BUSINESS ACCOUNT MANAGER
Crossmark
Job Posting Overview The Business Account Manager will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The Business Account Manager provides direction to Customer Managers to optimize annual/quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross‑functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). They will also manage base volume forecasts, item distribution, promotional strategy and innovation. Responsibilities Coordinate with Customer Managers to develop and execute business plans Build and manage strategic plans for respective retailers/wholesalers Align on strategy and plan with Region Broker Managers Identify opportunities and threats Feed CM’s with planning analytics to support Cat/Line reviews, NI presentations, etc. Effectively manage trade fund and visibility Measure effectiveness of CM’s Align with Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions Work with syndicated/other data sources to both manage and inform strategic and tactical trade plans Perform ad‑hoc financial and data analysis, including pre/post event analysis Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative Attend Customer Sales Calls with the Customer Manager Team where appropriate Develop and deliver content as part of the CROSSVIEW Business Review process Ensure Client’s plans are built and maintained in CROSSVIEW and the Client’s Trade Planning System Qualifications Bachelor’s degree (B.A.) from a four‑year university Minimum of 3 years of experience in sales or marketing with experience calling on a major chain customer Proficiency in Excel and PowerPoint, working knowledge of Nielsen and syndicated data sources Strong communication and people skills, collaboration and influencing skills Clear communicator, strategic thinker, and problem solver Ability to effectively prioritize demands and follow through on commitments Other Information Workplace: Office & Field environments Travel: 30‑50% Language: English primary, bilingual possible Supervisory responsibility: Trade Specialists Accessibility: CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know. NOTE: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job‑related instructions and perform any other job‑related tasks as directed by management. #J-18808-Ljbffr
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$78.4k - $181.8k
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