Content Manager

Job Description

Job Description

We're hiring a full-time Content Manager to run Studio 1651, the in-house media team at OWN Real Estate. We publish across multiple YouTube channels, Instagram, TikTok, newsletters, and our website, and we're launching new channels and series all the time. You'll own the calendar, keep the team on schedule, and make sure high-volume, on-brand content goes out every week.

This is a leadership role, not a posting role. You'll manage a team of editors, videographers, and coordinators, and you'll be the person who turns a big idea list into published content that actually brings in clients.

About Us

OWN Real Estate is a ~20-agent residential brokerage in Millbrae, affiliated with Keller Williams, doing $200M+ in annual volume across San Francisco and Northern San Mateo County. Founder Wilson Leung has closed 1,500+ transactions over 15+ years.

Studio 1651 is our in-house media agency, named after our office at 1651 El Camino Real. Content isn't a side project here. It's how we win listings. We run a growing network of channels covering personal brand, brokerage brand, Bay Area local news and community, property walkthroughs, market reports, and SEO content for our website. Short-form and long-form, video and written.

We use AI and automation heavily for research, scripting, and publishing. You'll be working alongside those systems, not around them.

Details

• Location: On-site at our Millbrae office (1651 El Camino Real), plus shoots across SF and the Peninsula

• Schedule: Full-time, W-2. Some early mornings or weekends for shoots and open houses.

• Reports to: Wilson Leung, Founder

• Pay: $65,000-$75,000 plus performance bonus tied to output and lead growth.

• Perks: Company equipment, studio access, and a front-row seat to how a top-producing brokerage builds its brand

Compensation:

$65,000 - $75,000 yearly

Responsibilities: What you'll own

Content strategy and calendar

• Own the content calendar across every channel we run and set weekly output goals with Wilson

• Help launch and grow new channels, series, and formats as we expand

• Turn ideas, market data, local news, and listings into a steady flow of content

Production management

• Run the pipeline from idea to script to shoot to edit to publish, with clear owners and deadlines at each step

• Schedule shoots with agents, clients, and Wilson, in studio and on location

• Review content before it goes live for quality, branding, and compliance (DRE number, brokerage disclosures, fair housing)

• Manage our studio space and equipment

Growth and reporting

• Track performance across platforms and send a short weekly report: what worked, what didn't, what we're changing

• Test new formats, hooks, titles, and thumbnails, and double down on what works

Community and leads

• Oversee DM and comment management, filter real buyer and seller leads, and route them to the right agent fast

• Protect the brand voice: direct, local, data-driven, no fluff

Agent content program

• Help OWN agents create their own content under our agent content guidelines

• Track footage ownership and posting rules across the team

The team you'll lead

You'll report directly to Wilson and manage the production team day-to-day. Wilson stays on camera and sets direction; you run the machine

• Video editors: long-form and short-form editing, in-house and remote

• Videographers: shoot in studio, at properties, and on location

• Content coordinators: scheduling, posting, filming, and first-pass DMs

• Freelancers: overflow help during big content pushes

You'll run a daily check-in, a weekly team meeting, and one-on-ones. You'll also help us decide who to hire next as the studio grows.

What success looks like

• First 30 days: learned every channel and workflow, met each team member, and took over the content calendar from Wilson

• First 90 days: hit our weekly output goals with zero missed posts, launched a weekly performance report, and cut Wilson's time on content logistics to near zero

• First 6 months: grew views and followers across channels, produced a measurable lift in inbound leads from content, and built SOPs so the studio runs without you in the room

Qualifications: Who we're looking for

Must-haves

• 3+ years in social media or content production, with at least 1 year managing people or freelancers

• A track record of shipping high volume on a fixed schedule. Show us a calendar you ran.

• Strong working knowledge of YouTube, Instagram Reels, and TikTok: hooks, retention, titles, thumbnails, analytics

• Highly organized. You live in project boards and spreadsheets, and nothing falls through the cracks.

• Clear, direct communicator who can give editors honest feedback and still keep morale high

• Comfortable on set: directing a shoot, framing a shot, and handling talent and homeowners

• Based in the Bay Area and able to be on-site in Millbrae and at properties across SF and the Peninsula

Nice to have

• Real estate, local media, or agency experience

• Hands-on editing in Premiere Pro, Final Cut, or CapCut

• Experience with AI tools and automation for content workflows

• Familiarity with real estate advertising rules (DRE, fair housing)

• Cantonese or Mandarin, a plus for our Peninsula client base

About Company

Our Mission: We Help Families Build Wealth Through Real Estate.

Our Vision: We enable agents, staff, and partners to do what they want when they want, with whom they want, for however long they want. Everyone will earn the freedoms they describe that they want.

Our Values:

• Always do the right thing
• Always give the best you can
• Always show others you care
• Always embrace hard work
• Always come from contribution
• Always comes from curiosity
• Always come with solutions
• Always has high integrity
• Always be a team player

Learn About Us: