Brand Marketing Specialist

Contract duration 7 month contract with potential to extend or convert Job Summary We are seeking an Assistant Manager, Brand Engagement to support the execution of an integrated communications and brand engagement strategy across social media, influencer marketing, public relations, and community management initiatives. This role will be responsible for managing social content development, agency partnerships, influencer programs, PR activations, social listening, and performance reporting while ensuring all activities align with overall brand objectives. The ideal candidate is a highly organized, creative, and strategic marketing professional with experience managing social media channels, agencies, and influencer campaigns within a premium consumer brand environment. Responsibilities Develop and manage engaging social media content across platforms including Instagram, TikTok, YouTube, Pinterest, Facebook, and other emerging channels. Own and maintain the social media content calendar, ensuring alignment with marketing campaigns, product launches, and business priorities. Serve as the primary point of contact for social media and influencer agencies, providing strategic direction, campaign briefs, feedback, and project oversight. Lead social media expansion efforts on emerging platforms while maintaining consistent brand messaging and positioning. Partner with community management teams to support audience engagement, monitor conversations, and ensure timely responses across social channels. Support public relations initiatives, including media outreach, product sampling programs, partnership activations, and earned media opportunities. Manage influencer and product seeding campaigns, including influencer identification, campaign execution, relationship management, and performance analysis. Coordinate influencer marketing programs and oversee agency communications related to campaign launches and ongoing initiatives. Monitor social media performance metrics and prepare regular reports highlighting engagement, growth, campaign effectiveness, and actionable insights. Conduct social listening activities to gather consumer feedback, identify trends, and provide competitive intelligence. Stay current on social media trends, platform updates, influencer marketing developments, and industry best practices. Provide recommendations to optimize content strategies and improve audience engagement. Support administrative functions including social scheduling, account management, reporting, and project coordination. Mentor and provide guidance to junior marketing team members or trainees as assigned. Requirements Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field. 3–5+ years of experience in social media marketing, brand engagement, influencer marketing, public relations, or digital marketing. Experience managing relationships with external agencies, including social media, influencer, and PR partners. Strong understanding of social media platforms, content strategies, community management, and emerging digital trends. Experience developing and maintaining content calendars and coordinating cross-functional marketing initiatives. Knowledge of influencer marketing, product seeding programs, and earned media strategies. Experience with social media analytics, reporting tools, and performance measurement. Strong project management and organizational skills with the ability to manage multiple priorities simultaneously. Excellent written and verbal communication skills. Ability to analyze data, identify trends, and make strategic recommendations. Experience within beauty, skincare, luxury consumer products, wellness, or lifestyle brands is highly preferred. Familiarity with social listening platforms and social media management tools is a plus. Agency experience or experience working closely with marketing agencies is highly desirable. EEO and ADA Statement: Consulting Solutions and its family of companies is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr