Director of Retail

Job Description

Job Description

BURN BOOT CAMP CULTURE

Burn Boot Camp is one of the fastest-growing fitness franchises in the nation and has experienced rapid growth since its founding in 2015. We move like our Members — with purpose and fast-paced. We aim to inspire, empower, and transform lives through community-based fitness.

THE ROLE

The Director of Retail is the senior leader of Burn Boot Camp’s retail division. You own the full commercial and operational scope of the business — activewear, nutrition, customs, e-commerce, B2B Franchise Partner channels, and emerging categories — from annual strategy through daily execution.

This is a leadership role. You set direction, build the plan, manage the vendor ecosystem at a strategic level, and make sure your team and systems execute with precision. You are accountable for outcomes, not for doing the work that belongs to others.

WHAT YOU'LL OWN

• Strategy and P&L. Annual retail plan, category and channel priorities, revenue forecasts, margin targets, and monthly performance reviews with the COO.
• Product and buying. Category strategy, seasonal buys, and the multi-line planning calendar across activewear, nutrition, Kids Camp, and International.
• Vendors. Strategic relationships, contracts, and performance standards across all retail vendors, including Fabletics and other partnerships.
• Cross-functional partnership. Lead retail’s work with Finance, Technology, and Marketing — co-own the retail marketing calendar and the retail technology roadmap, and sequence every major launch.
• Activewear Advisory Committee. Full ownership of governance, facilitation, follow-through, and outcomes.
• SLAs and operations. Define, monitor, and enforce service standards across customs, fulfillment, e-commerce, and Franchise Partner support.
• Franchise Partner experience. End-to-end ownership of how Franchise Partners interact with the retail division.
• Burn Nutrition and innovation. Strategy and performance for the nutrition business, plus a pipeline of new categories, channels, and partnerships.
• Team. Lead and develop the Sr. Activewear Merchandising Manager, Retail Operations Manager, and Brand + Commerce Manager, with clear expectations and real accountability.

WHAT GREAT LOOKS LIKE: 

• The division runs. Vendors are accountable, SLAs are met, and Franchise Partners get best-in-class service without escalation.
• Finance trusts the numbers. Reporting is accurate and on time, and financial risk is raised before the period closes.
• Launches land. The marketing calendar and retail calendar are one calendar, and no launch is delayed by missing retail inputs.
• The team grows. Every team member is more capable and more accountable than they were 12 months ago.

WHAT WE'RE LOOKING FOR: 

• 7–10 years of progressive retail leadership, with direct ownership of a P&L and a team.
• A track record of building and executing retail strategy in a franchise, multi-channel, or high-growth environment.
• Strong financial acumen — you can build, own, and explain a retail P&L and drive margin.
• Strategic vendor management experience, including negotiation, contracts, and performance accountability.
• Proven cross-functional leadership with Finance, Technology, and Marketing, including driving outcomes without direct authority.
• Experience with e-commerce platforms, B2B fulfillment, and product lifecycle management.
• Bachelor’s degree in business, retail management, or a related field required. MBA or equivalent experience a plus.
• Ability to travel as needed for vendor meetings, events, and Franchise Partner engagement.

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills, or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary.