Content Strategist
American Academy of Family Physicians
Job Opportunity at AAFP
When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.
Summary Hours: Monday Friday (hybrid) Additional hours as needed Travel: Up to 5 days per year
Job Description
The Content Strategist is responsible for one or more core content areas; builds subject matter expertise in order to develop or tailor messaging, content plans and strategies, and drive engagement; continuously improves AAFP content through audits, measurement, optimization and process improvement. As a member of the Integrated Marketing Communication team, the Content Strategist:
- Collaborates with editors, writers, designers and marketers to produce and distribute engaging content. Routinely audit content and identify areas for improvement.
- Builds schedules, ensure deliverables are met, measure effectiveness, and share insights and best practices.
- Delivers member value through resources, education and connection; help drive organizational revenue by driving member value and thereby member retention.
Other duties as assigned.
Requirements: Bachelor's degree (or through equivalent work experience) in communications, marketing, English, or related area, plus a minimum of four years of related work experience.
Required skills for success include:
- Demonstrated success in working with editorial plans and working within content strategy frameworks
- SEO applications experience in a professional capacity
- Excellent written/verbal communication skills
- Strong critical thinking and problem-solving skills
- Basic understanding of web analytics.
Preferred Skills: Publishing experience in digital channels, including principles of information architecture, componentized content management systems, syndication, SEO best practices and GEO/AEO best practices.
At the AAFP we are committed to diversity and creating an inclusive environment for all employees.
We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.
EEO Employer/Vets/Disabled
For the Hearing Impaired our TTY number is: View phone number on click.appcast.io
American Academy of Family PhysiciansVacancy posted 3 days ago
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