Direct Response Copywriter & CRO

Role Description

We're looking for Copywriter–CRO hybrids who own the full post-click funnel: advertorial, sales page, checkout, and upsells. You're the person who takes a funnel that's converting at 2% and iterates it to 4% — then to 6% — through sharper copy, better offer structure, smoother checkout, and smarter upsell logic.

This is an equal-parts role on writing and conversion optimization. If you can write an advertorial that sells but can't read a funnel report, this isn't for you. If you can run split tests all day but can't write copy that carries a reader from problem to purchase, this isn't for you. We need the full stack.

All you need to do is have obsessive focus on improving funnel performance. This is not an ads role. We are not hiring a Meta, TikTok, or paid social ads copywriter. We are not hiring a VSL scriptwriter. We are hiring someone who owns the full post-click funnel end-to-end.

What Your Projects Will Involve

• Part 1 — Funnel Copywriting
  • Advertorials & Pre-Sale Pages
    • Write native-style articles that blend editorial credibility with salesmanship, warming prospects for conversion.
    • Structure advertorials around proven DR frameworks (PAS, AIDA, Problem-Agitate-Solution, story-led).
    • Apply deep knowledge of advertorial structure and health/beauty compliance (FDA/FTC) so copy sells without creating claims risk.
  • Sales Pages (Long-Form & Product Pages)
    • Write and rewrite long-form sales pages that carry cold and warm traffic from hook to checkout.
    • Own product page copy: headlines, subheads, benefit stacks, FAQs, reviews positioning, risk reversal.
    • Structure the full page argument — problem, promise, proof, offer, urgency, objection handling.
  • Checkout & Post-Purchase Copy
    • Checkout page microcopy — bump offers, trust elements, guarantee framing, shipping reassurance.
    • Order bumps, one-click upsells, down-sells, and Thank You page offers.
    • Post-purchase email and SMS flows that drive repeat purchase and LTV.
• Part 2 — Conversion Rate Optimization
  • Full-Funnel Ownership & Iteration
    • Audit live funnels end-to-end: advertorial → sales page → checkout → upsells → Thank You page.
    • Identify the weakest step and attack it first — with a hypothesis, a test, and a measurable expected outcome.
    • Iterate continuously. Most funnels we inherit have a clear ceiling; your job is to break it, then break the next one.
  • Sales Page & Checkout CRO
    • Redesign page structure, above-the-fold experience, section order, and offer presentation to maximize CVR.
    • Optimize checkout for completion — reduce friction, surface trust, time bumps and upsells correctly.
    • Ensure ad-to-advertorial-to-sales-page congruence (the biggest silent CVR killer in DTC).
  • Upsell Architecture & AOV Optimization
    • Design and test upsell logic — product selection, sequencing, pricing, copy, timing.
    • Engineer offer stacks that lift AOV without tanking front-end CVR.
    • Test bundles, tiered pricing, free-plus-shipping mechanics, continuity, BOGO, and risk reversal structures.
  • Testing, Data & Reporting
    • Build structured test plans with clear hypotheses, success metrics, and minimum sample sizes.
    • Run A/B and multivariate tests to statistical significance on headlines, hooks, offers, page layouts, and upsell logic.
    • Analyze funnel metrics (CVR, AOV, LTV, CPA, checkout abandonment, upsell take-rate, scroll depth) to identify friction and opportunity.
    • Use heatmaps, session recordings, and on-page analytics to inform copy and layout decisions.
    • Report weekly on test results, winners, losers, and next hypotheses — in plain language, not vanity metrics.

Qualifications

• 2+ years of hands-on CRO work — not just reading about it, but running tests and shipping winners.
• Working knowledge of A/B testing methodology — sample size, statistical significance, test prioritization frameworks (ICE, PIE).
• Familiarity with DTC testing and analytics concepts (CVR, AOV, LTV, CPA, statistical significance, heatmaps, session recordings).
• Ability to research products and audiences thoroughly to identify core pain points and unique selling propositions.
• Exceptional range — from punchy headlines to long-form persuasive narratives.
• Reliable, deadline-driven, and a proactive communicator.

Core Skills

• Direct Response writing frameworks.
• Advertorial and pre-sale page construction.
• Landing page CRO and funnel optimization.
• A/B and multivariate test design and analysis.
• Heatmap, session recording, and funnel analytics interpretation.
• Offer engineering and conversion psychology.
• Audience and product research.