Social Media Coordinator

Social Media Coordinator

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.

It's an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we're shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

Role Overview

We are seeking a creative Social Media Coordinator to join our team and play a vital role in amplifying our brand presence and online visibility. As a key member of our digital marketing team, you will collaborate with our Social Media Managers to craft a dynamic multi-channel social media strategy.

Duties and Responsibilities

• Collaborate with our Social Media Managers to establish and enhance our brand's online identity.
• Contribute to the development of a comprehensive digital strategy, creating compelling content aligned with our digital marketing objectives, and implement it across various social media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, and Pinterest.
• Community engagement on all social media platforms. (Responding to comments, direct messages/inquiries and engaging our following)
• Actively manage and monitor our social media accounts, ensuring a consistent brand voice across all platforms.
• Identify and capitalize on emerging media opportunities, establishing connections with influential figures in the social media landscape.
• Generate engaging branded content, identify digital media opportunities, foster connections with influencers, and analyze web traffic and engagement metrics.
• Conduct content curation, including the creation of graphics, reels, video content, etc.
• Must be comfortable being on camera and engaging with our audience via live streaming regularly.
• The ideal candidate will bring a blend of creativity, data-driven decision-making, and a collaborative spirit to drive optimal results.
• Daily TikTok live sessions

Qualifications

• Fully on-site position. Remote work not available. Passionate and excited to be a part of the brand and the beauty space.
• 1+ years of experience as a marketing coordinator, social media specialist, or in a similar role.
• Proven ability to create compelling SEO content in various formats, including text, image, and video.
• Strong understanding of trends across multiple social media platforms, including TikTok and Pinterest.
• Excellent communication skills, coupled with effective time management and a strong work ethic.
• High level attention to detail & organization required.
• Able to compile data and update reports accordingly
• Professional exposure collaborating with a brand
• Hands on attitude, analytical and ambitious.
• Must have experience with Canva, Adobe Photoshop, Capcut or other video editing software, Microsoft Excel, PowerPoint, Word, Google Docs/Sheets

Benefits

• Medical Insurance- (Health, Dental, Vision)
• Paid Time Off
• 401K
• Plum Benefits Discounts
• Career growth opportunities within a rapidly expanding company

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs.