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Marketing Director

Equahire

Work with a rapidly growing residential home services company serving the Tulsa metro. Our client's business runs on repeat customers and referrals, and marketing is a core driver of their growth - not an afterthought. They're looking for a Marketing Director to own the full marketing function: strategy, execution, and results. This is a hands-on leadership role with real ownership and a direct line to company leadership. You'll set the annual marketing plan and budget, then execute against it - running campaigns yourself, coordinating vendors and creative production, and reporting on what's working. Your work will be measured in booked calls and revenue, not vanity metrics. What You'll Do Manage ServiceTitan Marketing Pro, including email and SMS drip campaigns for lead nurture, maintenance reminders, and customer reactivation Plan and run paid social and digital marketing campaigns; maintain the company website and Facebook Business Page Coordinate photo and video shoots and oversee content production for use across channels Lead the planning, creative development, and execution of integrated campaigns across digital, social, email, and traditional channels Track and report on KPIs including lead volume, cost per lead, and return on ad spend (ROAS), and adjust campaigns based on performance Lead the annual marketing planning and budgeting process, working with leadership to align spend with growth targets What We're Looking For 5+ years of marketing experience with increasing responsibility; experience in home services or another local, lead-generation-driven business is strongly preferred Hands-on experience running paid digital campaigns (Meta, Google) and measuring results against cost-per-lead and ROAS targets Working knowledge of ServiceTitan Marketing Pro or a comparable CRM-based marketing automation platform Experience managing creative production - briefing shoots, working with photographers/videographers, and keeping content on brand Strong organizational skills; you can manage multiple campaigns, vendors, and deadlines without dropping details Comfort owning a budget and defending marketing spend with data Why This Role Ownership: You run the marketing function - no layers between you and the decision-makers Impact you can measure: Direct connection between your campaigns and company revenue Growth: The company is expanding, and this role grows with it Stability: Home services is a resilient, essential industry - people always need their homes working #J-18808-Ljbffr Equahire

Vacancy posted 4 days ago
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