Aquatics Operations Director

Aquatics Operations Director Mid-Atlantic Region | $90,000–$100,000 + Benefits Lead One of the Largest Learn-to-Swim Operations in the Mid-Atlantic We are seeking an entrepreneurial Aquatics Operations Director to lead one of the region's most successful learn-to-swim organizations. Serving more than 850 active students and generating over $2 million in annual revenue, this role offers the opportunity to make a significant impact on business growth, customer experience, operational excellence, and team development. Reporting directly to the CEO and partnering with corporate leadership, the Aquatics Operations Director will oversee all aspects of a high-volume swim school operation serving children and adults through group and private instruction. This is an opportunity for a business-minded leader who enjoys building teams, optimizing systems, driving enrollment growth, and creating exceptional customer experiences. Why This Role Represents a Career Move This position offers the rare opportunity to run a thriving business unit with the autonomy and responsibility of an owner while receiving the support of an established organization. The person selected will have a direct impact on growth strategy, customer retention, operational performance, staff development, and profitability. Success in this role will position you as a key strategic leader responsible for scaling one of the region's premier aquatics programs. Key Performance Objectives Within the first 12 months, increase enrollment, retention, and customer lifetime value through improved sales processes, lead conversion systems, customer engagement initiatives, and operational improvements. Build and develop a high-performing aquatics team by recruiting, training, coaching, and retaining instructors, deck supervisors, and support staff while creating leadership depth that supports seven-day-per-week operations. Improve operational efficiency across scheduling, lane assignments, staffing allocation, class utilization, and program delivery to ensure a consistently outstanding experience for students and families while maintaining strong financial performance. Partner with senior leadership to evaluate pricing strategies, labor utilization, growth opportunities, and business development initiatives that support continued revenue expansion and long-term organizational success. What Success Looks Like You think like an owner and make decisions based on growth, profitability, customer satisfaction, and long-term business performance. You can build and optimize enrollment funnels, improve lead conversion, and confidently engage prospective customers to drive business growth. You thrive in complex operational environments where staffing schedules, instructor assignments, class capacity, skill progression, and customer needs must be continuously balanced and optimized. You are a proven people leader who can attract strong talent, develop future leaders, build team loyalty, and create a culture that supports retention and performance. You handle customer concerns with professionalism, empathy, and composure while strengthening relationships and improving overall customer satisfaction. Preferred Background Experience leading multi-faceted operations where customer experience, staffing, scheduling, and business performance are equally important. Demonstrated success managing teams, improving operational processes, and driving measurable business results. Experience in aquatics, youth programs, fitness, hospitality, recreation, education, franchise operations, service businesses, or other customer-focused environments is highly desirable. Required Certifications and Qualifications Qualified to become a Swim America Supervisor. Current Red Cross Lifeguard Certification or ability to obtain certification upon hire. Current CPR Certification or ability to obtain certification upon hire. Comfortable working in and around the water with children and adults. Available to work weekends, including Saturdays and Sundays. Able to spend extended periods on deck supporting operations and staff. Strong verbal and written English communication skills. Proficient with business software and operational systems. Available to respond to operational issues as needed. Compensation and Benefits Base salary of $90,000–$100,000, commensurate with experience. Paid Time Off (PTO) Medical Benefits 401(k) with Company Match #J-18808-Ljbffr