Social Media Specialist

Social Media SpecialistSkip to main contentBy clicking “Accept All Cookies,” you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.We and third parties deploy digital tracking technologies (such as cookies, pixels, tags, similar technologies, collectively referred to as “Cookies”), on our digital properties (like our website and in our emails) for a number of reasons, including making our websites function properly and being able to provide you with the most relevant products, services, and information. A “cookie” is a small text file that can be stored on your device when you interact with digital properties, such as when you visit a website or load an email. The information stored in the cookie can be read on subsequent visits to the digital property, allowing for the device to be recognized. “First-party cookies” are cookies set by the digital property that you are visiting; “third-party cookies” are cookies set by third parties when you visited the digital property. “Persistent cookies” are cookies that are not deleted automatically when you close your browser or device. In contrast, “session cookies” are deleted when you close your browser or device. Persistent cookies enable the website to “remember” things about you as a returning visitor, such as your language preferences.These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.Analytics Cookies are used purely for internal research on how to improve the services provided to users of Properties. Analytics Cookies assess how you interact with our Properties in an anonymous manner and does not collect any information that identifies you. Where required by law, we will obtain your consent before placing preference Cookies on your device.Preference Cookies collect information to allow the website to remember your choices, such as the language or region in which you are located. Preference Cookies allow us to provide more personal features and a better experience for you as you navigate our Properties. Where required by law, we will obtain your consent before placing preference Cookies on your device.Advertising Cookies support our marketing and advertising initiatives by enabling better targeting for marketing and advertising and to measure the effectiveness of our advertising. Where required by law, we will obtain your consent before placing preference Cookies on your device.#Social Media Specialist page is loaded## Social Media SpecialistApplylocations: Leawood, KStime type: Full timeposted on: Posted Todayjob requisition id: JR0000045160Wilbert Funeral Services, Inc.As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.The Social Media Specialist will drive organic growth, audience engagement, and brand loyalty across our core digital channels. In this role, you will be the day-to-day voice of our brands. You will turn marketing strategies into creative, high-performing content that connects with our community. This position sits within the marketing department and acts as a bridge between strategy and creative execution. The ideal candidate lives and breathes social media trends, understands audience behavior, and knows how to analyze performance metrics to continuously optimize content. This role will grow brand awareness, strengthen community engagement, support marketing campaigns, and use performance insights to improve results across platforms.As a part of the global industrial organization Marmon Holdings, which is backed by Berkshire Hathaway, you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best. We’re excited for you to join us at Wilbert.For more than 140 years, Wilbert has partnered alongside funeral professionals to deliver meaningful memorial experiences that honor lives, support families, and build lasting trust.As the only provider offering a complete portfolio of burial, cremation, memorialization, and Pierce by Wilbert embalming solutions, we bring unmatched breadth, expertise, and innovation to every aspect of memorial care. Our comprehensive approach empowers funeral professionals to meet the evolving needs of families with confidence, while ensuring every tribute is protected, preserved, and personalized. For generations, families have trusted Wilbert to help create meaningful tributes that protect, preserve, and honor the lives they remember.**Position Overview:**The Social Media Specialist will drive organic growth, audience engagement, and brand loyalty across our core digital channels. In this role, you will be the day-to-day voice of our brands. You will turn marketing strategies into creative, high-performing content that connects with our community. This position sits within the marketing department and acts as a bridge between strategy and creative execution. The ideal candidate lives and breathes social media trends, understands audience behavior, and knows how to analyze performance metrics to continuously optimize content. This role will grow brand awareness, strengthen community engagement, support marketing campaigns, and use performance insights to improve results across platforms.**Essential Duties & Responsibilities:*** Create, schedule, and publish original, authentic content across social platforms, including LinkedIn, Instagram, Facebook, YouTube, and other emerging channels.* Maintain a consistent brand voice while tailoring copy, visuals, and formats for each platform.* Write engaging copy, shooting or editing short-form videos, designing basic graphics.* Create and manage social media calendars that align with campaigns, events, product launches, and broader marketing priorities. This includes mapping out content calendars weeks or months in advance.* Monitor audience conversations, platform updates, algorithm changes, emerging content formats, viral trends, and competitive activity to drive timely engagement and relevant content strategies.* Track social media performance using analytics tools and prepare regular reports with insights, trends, and recommendations.* Analyze organic and paid social performance, prepare reports, and recommend optimizations to improve engagement, audience growth, lead generation, and brand visibility.* Collaborate with marketing, creative, sales, communications, and customer-facing teams to support integrated campaigns.* Assist with tracking influencer activations, securing creator deliverables, and managing user-generated content workflows.* Track emerging internet culture, viral audio trends, and changing platform algorithms to keep content highly relevant.* Help protect brand reputation by following social media guidelines, escalation processes, and approval workflows.**Education:*** Bachelor’s degree in marketing, communications, journalism, public relations, or a related field, or equivalent practical experience.**Skills:*** Experience: 1–3 years of hands-on, dedicated social media management experience, including creating, publishing, and optimizing content for B2C and/or B2B brands within an agency, in-house marketing team, or professional freelance portfolio.* Proficiency with Canva, Adobe Creative Cloud, CapCut, or similar design and video editing tools.* Familiarity with collaborative Content Management Systems such as Canto and digital layout tools like Figma is a plus.* Solid understanding of design principles: typography, color theory, layout, composition, visual hierarchy, production standards, and aligning designs with brand strategy.* Knowledge of branding, visual design principles, accessibility standards, and social platform content specifications.* Creative thinker with strong problem-solving skills and the ability to develop unique, authentic, and engaging content concepts.* Comfort using AI-assisted tools responsibly for brainstorming, drafting, editing, and workflow efficiency.* Excellent written and verbal communication skills, including copywriting, editing, proofreading, presentation, and stakeholder collaboration.* Understanding of accessibility best practices and inclusive design principles.* Experience with motion graphics, short-form video editing, animation, photography, or multimedia production.* Project management skills and the ability to meet deadlines.**Requirements:*** Hands on, proven experience in content creation with a strong and diverse portfolio demonstrating and showcasing clean typography, strong layout skills, creative, innovative, and real-world examples across both print and digital platforms.* On-Site role requiring presence at Corporate HQ (Leawood, Kansas).* Ability and willingness to travel up to 50% of the time in support of strategic business initiatives, including overnight and multi-day travel for industry conferences, licensee and partner engagement, content creation, product launches, influencer activations, and key corporate events.* Valid driver’s license and acceptable Motor Vehicle Report (MVR).**Physical Requirements:*** Prolonged periods of sitting at a desk and working on a computer.* Ability to communicate clearly in person, by phone, and through digital collaboration tools.* Ability to occasionally lift or move marketing materials, printed collateral, event supplies, or equipment up to 30 pounds.* Ability to review visual details on screens and printed proofs with close attention to accuracy.Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.We’re an equal opportunity employer. All applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to View email address on click.appcast.io, and please be sure to include the title and location of the position for which you’re applying.Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to View email address on click.appcast.io, and please be sure to include the title and the location of the position for which you are applying. #J-18808-Ljbffr Marmon Holdings, Inc.