Digital Marketing Manager

Job Description

Job Description

Description:

About AccuSourceHR: AccuSourceHR™ workforce solutions is a full-service employment screening organization with headquarters in Phoenix, Arizona. Since its inception in 1999, AccuSourceHR™ has been committed to continuously promoting a balance between affording innovative technology resources and providing high-quality, consistent, US-based client care. This objective is reinforced with the belief every client is unique and deserves a customized program of quality background and drug screening solutions to meet their specific organizational goals. As a PBSA-accredited provider, AccuSourceHR™ strives to ensure every client is confident in their program and views our team as an extension of their organization’s human resources, security, and risk mitigation teams. AccuSourceHR™ is equally dedicated to fostering a positive employee experience ensuring our team members feel valued, supported, and empowered in their roles. Our company culture is built on collaboration, continuous learning, and commitment to excellence, which we believe directly enhances the quality of service we provide to our clients.

Core Value Summary: As an AccuSourceHR staff member it is important that you embrace our company core values.

• Customer Obsessed: We believe that if we provide a great product and create a great customer experience at a fair price, that every customer can be a customer for life. A core part of our DNA is to be obsessed with providing an outstanding customer experience every day.
• Collaboration: We openly share ideas, skills, and experiences to solve problems, improve performance, and help team members. AccuSourceHR staff works together to make our business great; We create amazing customer experiences every time.
• Innovation: We successfully implement new ideas that create value for our customers and stakeholders. Innovation starts with a new idea. It could be a plan for an improved product or service; It could be an updated method for streamlining our operations.
• Passionate: We have intense enthusiasm and excitement for what we do for our customers, partners, and team members. Our passion for our work is often the difference between doing the work and doing the work exceptionally well.
• Transparency: We share thoughts and opinions honestly and respectfully. Transparency promotes open communication and leads to forming healthy relationships by emphasizing being direct with people in our workplace.
• Accountability: We show up and set out to accomplish the things we said we would do. We take personal responsibility for our work. We have trust in our teammates and know we can count on each other to get things done. Team members take responsibility for both their performance and business outcomes.

Job Summary

The Digital Marketing Manager owns AccuSourceHR's digital demand generation engine — paid media, SEO/AEO/GEO, and website - while directing an outside marketing vendor's execution of that work. This position also builds AccuSourceHR's customer marketing program from the ground up, including customer segmentation, lifecycle workflows, customer feedback and reference programs, and cross-sell campaigns into our existing customer base. 

Key Responsibilities

• Digital Marketing Strategy & Vendor Direction: Set strategy and approve execution for our marketing vendor's paid media, SEO, AEO, and GEO programs.
• Paid Media Budget Ownership: Own accountability for a growing digital ad budget (Google, LinkedIn) and report on performance against pipeline and revenue goals.
• Website Ownership: Manage the company website, built in HubSpot, as a lead-generation asset, including ongoing vendor coordination.
• Marketing Automation & Reporting: Administer HubSpot marketing automation, lead nurture workflows, and funnel/attribution reporting.
• Product Launch Support: Support digital go-to-market activities for phased product launches.
• Customer Marketing Program Development: Build foundational customer marketing infrastructure, including customer segmentation and lifecycle email workflows in the CRM. 
• Cross-Sell Campaign Piloting: Design and launch initial cross-sell and upsell campaigns into the existing customer base.
• Account Management Collaboration: Refine and strengthen our established lead handoff process with the Account Management team for customer marketing leads.
• HubSpot & CRM Ownership: Serve as the team's HubSpot manager - our workflows, customer email, and marketing dashboards all run through it - while maintaining working familiarity with Salesforce and outbound tools like Clay to support alignment across sales and marketing systems. 
• Special Project Support: Provide support for special projects as needed.
• Other duties as assigned.

Education/Experience

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
• Minimum 3–6 years’ experience in digital marketing, demand generation, or growth marketing
• Experience managing outside agencies or vendors
• Background screening or HR tech/compliance tech industry experience strongly preferred

Qualifications/Skills

The requirements listed below are representative of the knowledge, skills and/or abilities for this position.

• Experience with HubSpot (marketing automation, email, website, dashboards) — this is the team's core marketing system.
• Working knowledge of paid search and paid social platforms (e.g., Google Ads, LinkedIn Campaign Manager) — enough to direct and evaluate our vendor's strategy and spend
• Ability to read and interpret Google Analytics/GA4 and funnel/attribution reports, and translate them into action
• Experience with A/B testing and conversion rate optimization, whether hands-on (landing pages, page copy) or through directing an agency's testing program
• Experience building segmented, lifecycle email campaigns
• Working knowledge of SEO fundamentals (keyword research, SERP tracking) to intelligently direct our SEO/AEO/GEO vendor
• Familiarity with Salesforce and Clay a plus
• Excellent communication and vendor management skills
• Ability to operate independently and think critically.
• Detail-oriented with a focus on delivering high-quality work
• Comfortable defining process, not just following one
• Flexibility and adaptability in a fast-paced environment

Compensation & Benefits

• Base salary: $62,000–$75,000, depending on experience
• 100% remote 
• Medical (with company contribution)
• Dental/Vision
• Employer paid Life Insurance and Long-Term Disability
• Short-Term Disability
• 401(k) (with company match)
• Paid holidays
• Paid time off (PTO)
• Sick Time
• Pet insurance
• Phone and internet stipend

Physical Requirements

• Must have a dedicated and ergonomic workspace at home conducive to focused work.
• Access to a stable and reliable high-speed internet connection.
• Adequate lighting and minimal background noise to support professional video calls and meetings.
• Ability to lift and carry up to 5 pounds occasionally, for tasks such as setting up a workstation or equipment.
• The ability to work comfortably and effectively in a home environment that meets ergonomic standards, including proper seating and desk setup.

Equal Employment Opportunity

AccuSourceHR, Inc, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, pregnancy, gender identity, sexual orientation, status as a Vietnam-era, special disabled veteran or other veteran, or any other status or characteristic protected by applicable federal, state and/or local laws.

AccuSourceHR, Inc. reserves the right to modify, interpret, or apply the job description as needed. This job description is for informational purposes only and should not be construed as an offer or guarantee of employment.

Any offer of employment is conditional upon the successful completion of a background investigation and drug screening.

By submitting your application for and/or accepting this position, you acknowledge and agree that, if selected, you will be required to electronically sign certain employment-related documents upon commencing your position. This may include, but is not limited to, the offer letter, employment agreement, and other necessary forms.