Sr. Manager, Performance Marketing

Job Description

Job Description

About Us

Nexus Brands Group is the market leader in tattoo, pet grooming and beauty industries. We strive to support our professional customers who are fully committed to the lifestyle and sharing their craft to customers and enthusiasts across the globe. Nexus Brands Group represents a family of authentic brands and businesses that offer industry leading products, innovation, and service to help professionals share and perform their passion to the highest level possible.

Position Overview

We are seeking a results-driven Sr. Manager, Performance Marketing to join our Global Pet team. This role is responsible for leading global performance marketing strategy and execution across our pet portfolio, driving customer acquisition, retention, revenue growth, and overall digital performance across multiple eCommerce channels and international markets.

The ideal candidate brings deep expertise in performance marketing, digital media, customer journey optimization, and data-driven decision making within fast-paced, high-growth environments. This leader will partner cross-functionally across Brand, Global Digital Commerce, Sales, Marketing, Data, and external agency partners to develop and execute scalable marketing strategies that deliver measurable business results.

This role requires a highly collaborative and hands-on leader who can balance strategic thinking with operational execution while effectively influencing stakeholders across a matrixed global organization.

This role pays $115,000k-$125,000 depending on experience plus commission.

What you’ll be doing

• Lead the development and execution of global performance marketing strategies across paid search, paid social, display, programmatic, affiliate, and CRM channels to drive revenue growth and customer acquisition.
• Own performance marketing strategy and execution across all global Pet eCommerce sites and multiple pet brands.
• Drive full-funnel marketing performance with accountability for KPIs including ROAS, CAC, LTV, conversion rate, retention, revenue growth, and customer engagement.
• Manage and optimize significant digital marketing budgets, ensuring efficient allocation of spend and maximum return on investment.
• Partner closely with Brand, Global Digital Commerce, Sales, Marketing, and Data teams to develop integrated campaigns aligned to business priorities and customer insights.
• Lead and develop a team of up to 4 direct reports, fostering collaboration, accountability, and professional growth.
• Analyze campaign and site performance data to identify trends, optimization opportunities, and actionable business insights.
• Lead customer acquisition and retention initiatives through data-driven audience targeting, lifecycle marketing, personalization, and conversion optimization strategies.
• Oversee digital marketing calendars, promotional strategies, product launches, and seasonal campaigns to support growth objectives.
• Collaborate with agency partners and internal stakeholders to ensure campaigns are executed effectively, on time, and within budget.
• Improve digital customer journeys and website experiences to drive conversion, engagement, and customer satisfaction.
• Develop reporting frameworks, dashboards, and performance reviews that provide visibility into marketing effectiveness and business impact.
• Stay current on industry trends, platform changes, emerging technologies, and evolving consumer behaviors to continuously improve marketing performance.
• Foster a culture of accountability, innovation, collaboration, and continuous improvement.
• Any other duties needed to help drive to our Vision, fulfill our Mission, and abide by our Company’s Values.

The duties listed above are intended to describe the general nature and level of work performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

Is this role for you?

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field, or equivalent combination of education and relevant professional experience.
• 7+ years of experience in performance marketing, digital marketing, eCommerce, or related marketing roles.
• Proven experience developing and executing multi-channel performance marketing strategies across paid search, paid social, display, programmatic, and eCommerce platforms.
• Strong experience managing and optimizing substantial digital marketing budgets with a focus on ROI and revenue growth.
• Demonstrated success driving measurable improvements in ROAS, CAC, conversion rates, customer acquisition, retention, and overall digital performance.
• Strong analytical mindset with the ability to interpret complex performance data and translate insights into actionable strategies.
• Experience working across multiple brands, business units, or international markets within a matrixed organization.
• Proven ability to influence and collaborate across cross-functional teams with competing priorities and objectives.
• Strong leadership, communication, and stakeholder management skills with the ability to build alignment at all levels of the organization.
• Self-starter with a strong sense of urgency, high level of ownership, and ability to thrive in a fast-paced, evolving environment.
• Experience with digital marketing and analytics platforms such as Google Analytics, Google Ads, Meta Ads Manager, Tableau, Power BI, or similar tools preferred.
• Proficient in Microsoft Office and collaboration platforms, including Outlook, Teams, Excel, PowerPoint, and Word, with the ability to effectively communicate and manage projects across cross-functional teams.
• Approximately 5% travel required, including limited domestic and international travel as needed.
• Ability and willingness to maintain a hybrid work schedule consisting of 4 in-office days and 1 work from home day per week after completion of the onboarding and training period.

What’s in it for me?

We constantly strive to provide our team members with an optimal workplace. We believe that your work should be rewarding. Below are just a few of the benefits our Company offers our team members:

• Friendly and supportive culture with team member appreciation events
• Open-door policy
• Health and welfare benefits
• Pet discount program
• Supplemental insurance options including long and short-term disability and EAP
• 401k with company match
• Paid time off in addition to paid holidays
• Employee Referral Program
• Continuous training and growth opportunities

Equal Opportunity & Accessibility Statement

Nexus Brands Group is an equal opportunity employer. We are committed to creating an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, age, disability, medical condition, marital status, pregnancy (including childbirth, breastfeeding, and related medical conditions), genetic information, military or veteran status, or any other characteristic protected by applicable federal, state, or local laws.

We are a Fair Chance employer. Qualified applicants with criminal histories will be considered in a manner consistent with applicable local, state, and federal laws.

We are committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to enable qualified individuals with disabilities to perform essential job functions. If you require a reasonable accommodation to complete an application, participate in the interview process, or otherwise take part in the hiring process, please contact us directly.