Community Liaison

JOB SUMMARY

The marketing Community Liaison is responsible for coordinating aspects of relationship marketing including Connected referral conversions, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and coordinating hospice and home health education in the community. Electronic visit documentation and expenditure accounting are a necessity.


DUTIES & RESPONSIBILITIES Directs self-marketing opportunities in coordination with other marketing members and under direction of goals outlined by the Director of Business Development. Assists maximum third-party reimbursement through maintenance of service contracts with managed care organizations, government agencies, and other payers. Assist the Director of Business Development in establishing territory volume projections and communicating community needs and ground level plans to the Marketing team. Monitors allocation of resources according to budgetary limitations and documents such expenditures. Continuously conducts market assessments and develops a comprehensive marketing goal designed to meet volume projections and agency needs. Works with the Directors, Clinical Managers, or Clinical Team Leads to establish marketing techniques for specialty Clinical Programs. Employs marketing and promotional initiatives to achieve budgetary volume projections. Establishes and maintains positive working relationships with current and potential referral and payer sources. Highlights new marketing opportunities and new referral source options in the community to the administrative staff to help develop plans for new working relationships. Builds and monitors community, customer, payer, and patient perceptions of Connected Home Health and Hospice as a strong, capable, and consistent provider of quality life-changing service. Provides clinical assistance including identifying opportunities for additional or improved services to address customer needs and working with staff to market new programs in the community. Maintains comprehensive working knowledge of Connected Home Health and Hospice markets including government agencies, major payer groups, key referral sources, and competitor's market positioning. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Connected Home Health. Monitors and reports cost effectiveness of marketing efforts. Diligently adheres to strong, valuable ethics to uphold the Connected brand as a company of value and honor. Maintains awareness of supporting the Connected HH team to connect with referral sources to provide patient outcome information, with effort to build relationships and create positive patient outcomes. Is aware that employment with Connected creates a situation where employee is a mandatory reporter to Adult Protective Services.


The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities) Bachelor's degree in marketing, Business Administration, or related field preferred, but not required. At least three years of experience in health care marketing management. Requirement for independent time management to correlate activities with outcomes, and ability to adjust accordingly to meet expected outcomes. Ability to market aggressively and deal tactfully with customers and the community. Knowledge of corporate business management. Demonstrates good communications skills, negotiation skills, and public relations skills. Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.


Salary will be based on experience and book of business - $70k - 80K/ year plus incentive plan paid monthly.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at