Senior Associate, Retail Media

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Our clients see exactly where, how, and why their media investment is working. Role Summary & Impact The Senior Associate, Retail Media will assist in tactical activation and overall day‑to‑day media management of retail media–based activations. You will be heavily involved in the keyword strategy development, competitive research, day‑to‑day campaign setup, management, and reporting of search and display media buys. This role focuses on activations across several retailer media networks, including Amazon, Criteo, Pacvue, Macys, Nordstrom, etc. You will connect directly with the retail media networks on behalf of and in partnership with the client, supporting the Manager, Retail Media to maximize retail media investment. An entrepreneurial spirit with a bias for action and problem‑solving is necessary to be successful. Responsibilities and Qualifications Manage search media activations across several retailer media networks, including Amazon, CitrusAd, Criteo, Pacvue, Macys, Nordstrom, etc. Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue and Epsilon. Optimize client accounts to meet their established KPIs. Manage and build strong relationships with the client teams across E‑commerce, Retail Media, and Brand. Ensure ongoing campaign compliance with WPP Media established guidelines and best practices. Prepare campaign performance reports on a weekly, monthly, and quarterly basis. Identify insights and optimizations using historical data and competitive research. Address technical issues with search campaign serving. Understand key drivers of performance on various e‑commerce platforms and marketplaces. Assist with reconciliation, invoicing, billing, trafficking, and mapping data to our internal media campaign management platform. Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience. 2+ years of experience in biddable performance media execution or paid e‑commerce, with a strong preference for retail media execution. Experience in campaign management and optimization across multiple retail platforms (Amazon, Walmart, Kroger, Macys, Nordstrom, Criteo, Google, Meta, etc.). Strong drive to understand the retail landscape and latest trends in commerce media. Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization. Ability to collaborate and work effectively with internal teams and external partners. A self‑starter attitude that thrives in a fast‑paced environment. Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook. Life at WPP Media & Benefits WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard for particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e‑mail to GroupM Leave Administration at View email address on click.appcast.io or call View phone number on click.appcast.io and let us know the nature of your request and your contact information. Please read our Privacy Notice for more information on how we process the information you provide. The base salary range for this position at the time of this posting is $45,000—$90,000 USD. #J-18808-Ljbffr Wppmedia