Marketing Operations Manager

CBU | Naperville | Full Time | Permanent Wilton is a global heritage brand with a 95‑year history in baking and decorating. As part of the Dr. Oetker family, Wilton aspires to be the most influential and successful cake decorating brand, sparking more ways to create sweeter moments both in the kitchen and the workplace. Learn more about Wilton at Description Are you passionate about building processes, leading cross‑functional collaboration, and bringing products to market? As Marketing Operations Manager, you will drive operational excellence across the marketing organization by owning workflows, systems, and processes that support new product launches, masterdata, and product content development and execution. Reporting to the Director of Consumer Business Units (CBU), this role ensures product content readiness, manages digital asset and imagery workflows, and oversees internal masterdata syndication for retail and digital partners. Working closely with Brand and Product Managers, Masterbrand, Sales, eCommerce, Supply Chain, and Sourcing, this role serves as a cross‑functional connector, ensuring the seamless flow of product data and content across the organization. Day‑to‑day responsibilities include ownership of marketing operations process optimization, driving accountability across initiatives, and enabling data‑driven decision‑making through reporting and performance tracking. The Marketing Operations Manager also leads a team of two Marketing Coordinators, fostering collaboration and operational excellence. Ingredients Own and optimize end‑to‑end marketing workflows supporting new product launches and content refreshes. Build, implement, and maintain scalable processes, SOPs, and governance frameworks. Manage project intake, prioritization, and resource allocation across Marketing Coordinators. Track timelines, manage dependencies, and ensure on‑time delivery of key initiatives. Oversee product content readiness including copy, specifications, imagery, and supporting assets. Manage workflows for product imagery creation, review, approval, and distribution. Partner with brand owners, Masterbrand, and eCommerce teams to ensure accuracy, completeness, and consistency of content across all channels. Support the implementation and optimization of PIM and DAM systems. Oversee internal syndication of masterdata for new product set‑ups and refreshes. Partner with IT and Sales operations teams to troubleshoot and optimize content flow into third‑party platforms (e.g., Syndigo, Salsify). Develop reporting to track syndication health, accuracy, and completeness. Oversee the process for requesting, tracking, and distributing product samples as needed for content development and new product sell‑in support. Partner with Masterdata and Sales Operations teams to support a consistent process across sampling needs. Identify opportunities to improve efficiency, scalability, and execution across marketing operations. Implement best practices and continuous improvement initiatives, ensuring clear documentation and repeatability of processes. Establish governance models for workflows, approvals, and execution standards. Lead, coach, and develop a team of Marketing Coordinators, fostering accountability, collaboration, and continuous improvement. Equipment Bachelor’s degree preferred. 5+ years’ experience in consumer products, retail, e‑commerce, food & beverage, manufacturing, or related industries. Project management experience or PMP certification preferred. Experience supporting commercialization, innovation, or go‑to‑market processes. Instructions High proficiency in MS Office, specifically Excel, and strong analytical capabilities. Experience in Product Information Management (PIM) platforms such as Syndigo and Salsify preferred. Exceptional interpersonal skills, including strong written and verbal communication. Strong leadership capabilities with the ability to foster a culture of collaboration and continuous improvement. Ability to develop and maintain relationships while collaborating cross‑functionally within the business. Demonstrate a growth mindset by embracing agility, curiosity, accountability, and innovation, consistent with Wilton’s Culture Recipe. Baking Conditions Professional office environment, sedentary in nature. Routinely use standard office equipment such as laptop computers, monitors/keyboards, printers, and telephones. Process information and communicate effectively with others. Ability to travel domestically or internationally as needed. Rewards Pay Transparency Wage Tier: II #LI-Hybrid Wilton offers comprehensive benefits that support well‑being and work/life balance, including paid time off, medical, dental, vision insurance, 401(k), and wellness programs. A full list of benefits will be provided to eligible employees at the initial offer. Wilton values an engaging in‑person work environment focused on cross‑functional collaboration and problem solving. The company also offers a hybrid schedule with the ability to work half a day on Fridays. * The base pay offered to the successful candidate will be reviewed and determined based on a variety of factors, including relevant skills, experience, business needs, geographical location, and internal equity. At Wilton, we aim to offer a fair and competitive compensation package tailored to each candidate’s unique background and specific role requirements. Our IL Benefit and Transparency information can be found here (2025-Benefits-and-Pay-Transparency.pdf). Wilton is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Industries is an Equal Employment Opportunity Employer/Disability/Veteran. For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance via email at View email address on click.appcast.io. Contact Wilton Industries Inc. Wilton Talent Acquisition Team View phone number on click.appcast.io Email: View email address on click.appcast.io #J-18808-Ljbffr