Sales and Event Coordinator
Lark Hospitality
Sales And Event Coordinator
The Sales & Event Coordinator at The Faust Hotel is responsible for supporting the sales effort and coordinating events that drive revenue, elevate guest satisfaction, and strengthen the hotel's presence in the market. This position serves as a key point of contact for clients planning meetings, social events, weddings, corporate gatherings, and group stays. The role manages the administrative and operational details of the sales and events process from the initial inquiry through execution and post-event follow-up.
This individual works closely with hotel leadership, operations, food and beverage, and outside vendors to ensure every event is organized, communicated clearly, and delivered at a high level. The ideal candidate is professional, detail-oriented, organized, service-driven, and comfortable balancing multiple priorities in a fast-paced hospitality environment.
Key Responsibilities
- Respond to sales inquiries for guest rooms, groups, meetings, weddings, and special events in a timely and professional manner
- Assist in converting leads into booked business by building client relationships and presenting hotel event and group offerings effectively
- Prepare proposals, contracts, banquet event orders, rooming lists, and other event-related documents with accuracy and attention to detail
- Coordinate all event logistics including timelines, room setups, food and beverage needs, audiovisual requests, guest room blocks, and special client requests
- Serve as a primary point of contact for clients throughout the planning process and provide excellent service from booking through event completion
- Conduct site tours for prospective clients and showcase the hotel's event spaces, guest rooms, and amenities
- Communicate event details clearly with internal departments to ensure seamless execution and a high-quality guest experience
- Participate in internal meetings to review upcoming events, group arrivals, and operational needs
- Monitor event calendars, booking pace, lead activity, and sales follow-up to support revenue goals
- Maintain organized sales files, client records, and reporting systems
- Support post-event follow-up, including client thank-you communication, feedback collection, and future booking opportunities
- Assist with local networking, community outreach, and relationship-building efforts that generate new business for the hotel
- Ensure all sales and event activity aligns with hotel standards, brand positioning, and revenue strategy
Qualifications
- Previous experience in hotel sales, catering, event coordination, hospitality, or a related field preferred
- Strong organizational skills with the ability to manage multiple events, deadlines, and client needs at once
- Excellent written and verbal communication skills
- Professional presence with strong customer service and relationship-building abilities
- Ability to work collaboratively with multiple departments and external partners
- Strong attention to detail and follow-through
- Comfortable using hotel systems, sales systems, Microsoft Office, and event planning tools
- Flexible schedule, including availability to support evenings, weekends, and holidays as business demands require
Physical Requirements
- Ability to stand and walk for extended periods during events and site tours
- Ability to lift and carry light materials, event packets, signage, or small setup items as needed
- Ability to move throughout hotel event spaces, guest areas, and back-of-house areas regularly
What Success Looks Like Success in this role means generating and supporting revenue opportunities, maintaining strong client relationships, and ensuring each event is executed with accuracy, professionalism, and hospitality. The Sales & Event Coordinator helps create memorable guest experiences while contributing to the overall commercial success of The Faust Hotel.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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