Marketing Manager

Marketing Manager Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located in Plano, TX. The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution. Responsibilities Website Optimization: Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics. Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience. Work with the B2B team and HQ, developing a strong partnership to unlock additional opportunities for enhanced SMB campaigns. Product Launches & Campaigns: Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall marketing strategies. Develop and implement comprehensive tracking systems for all marketing campaigns. Maintains a 52-week marketing calendar, ensuring key inputs across marketing initiatives. Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement. Data-Driven Decision Making: Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey. Experience tracking and planning for site merchandising updates based on pricing, offer changes, and available inventory. Collaboration: Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives. Communicate with the leadership team on key deliverables and objectives, campaign reports, and post mortems. Ensure regular communication of project status, risks, and opportunities to all stakeholders. Requirements Bachelor's degree in Marketing, Communications, or related field, preferred. 7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management. Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms, i.e., Adobe Analytics). Experience working with marketing to drive eCommerce merchandising and sales. Strong eCommerce experience required. Preferred Skills Excellent analytical skills with the ability to interpret data and derive actionable insights. Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels. Preferred experience in large retail eCommerce organizations. Proficiency in e-commerce platforms, data analytics tools, and CRM software. Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency. #J-18808-Ljbffr