Senior Strategist (New York)

What we are Looking for

An experienced strategist with brilliant storytelling capabilities, who can make the complex simple, write exciting creative briefs with an interesting perspective, unlock growth for our clients, and set up the conditions for creative excellence in creator advertising.

They'll demonstrate their leadership and commercial understanding by being a brand guardian on key clients and building relationships with key stakeholders in our US team.

What you will be doing

• Devise the content strategy on Responses to Briefs that shift the needle of what creator-led advertising can achieve for our clients
• Articulate the human truths with a creator lens upon which a creative concept can be built in a new way the client hasn’t heard before
• Write inspiring creative briefs setting out clear direction and ways to win in the creator space that leverage these truths
• Conduct social landscape and cultural analysis to identify how people are behaving and why
• Define and articulate a meaningful target audience and uncover their platform behaviours, attitudes and nuances
• Produce a clear messaging recommendation including a content plan based on what we need to say to who and when
• Set out guidance on phasing across the duration of social activations, including flighting recommendations (eg. burst vs always on)
• Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach
• Set out a clear measurement framework including the KPIs that indicate whether the activation has been successful

Skills and Attributes

• Proven expertise in writing inspiring, clear creative briefs that set direction and leverage human insights within the creator space.
• An effective body of work to draw upon that demonstrates the ability to inspire, challenge and make creative leaps into new ideas
• Building excellent client relationships with a perspective on macro trends, innovations and new business models.
• A proven and dynamic creative problem-solver; able to bring a fresh perspective by connecting the dots in unexpected ways
• Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas
• Excellent communication and interpersonal skills

ABOUT US

Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.

Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.

Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards.

We’re enabled by our award winning proprietary technology Companion . Which provides us with better intelligence, greater precision, and helps us prove outcomes.

And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.

LIFE AT BDB

We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving.

You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently.

We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way.

OUR VALUES

• Be Fair, Be Transparent
• Intentional Inclusivity
• Champion Curiosity
• Own It
• Work for Tomorrow
• Kindness Over Ego

EQUAL OPPORTUNITY

At Billion Dollar Boy, we don’t just accept change. We lead it. We believe that a diverse, inclusive team is the spark that ignites our best creative work.

To transform how brands grow, we need the strongest convictions and the most daring perspectives. That only happens when we recruit the best talent from every possible background.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities

Our DEI networks and initiatives give our people a voice, create meaningful conversations, and help us keep improving as a business.

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