Manager, B2B Marketing Measurement & Effectiveness

Job TitleThis job is a sophisticated thought partner who uses specialized expertise to identify issues and recommend best practices. This role involves leading functional projects and programs, partnering on analysis that requires an understanding of business trends, and contributing to business or process improvements within the marketing function.Job DescriptionEssential Responsibilities:Lead the development and execution of marketing strategies and campaignsIdentify and recommend best practices for marketing processes and initiativesAnalyze business trends to inform marketing decisions and strategiesCollaborate with cross-functional teams to drive marketing projects and programsMonitor and evaluate the effectiveness of marketing activitiesProvide guidance and mentorship to junior marketing team membersMinimum Qualifications:5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.Additional Responsibilities & Preferred Qualifications :The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:Primary Location | Pay Range:New York City, New York: ($116,500.00 - $173,250.00 Annually)Additional Location(s) | Pay Range:No other locations are assigned to this requisition currently. Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.