Product Marketing Manager

Job Description

Job Description

Some product marketing roles are about launching products. Others are about influencing what gets created, how it's positioned, and why customers choose it. This is one of those opportunities.
Previato Jewelry is seeking a Product Marketing Manager to help shape its 18k gold jewelry portfolio for the U.S. market. Working closely with the leadership team, you will evaluate the current product offering and bring an informed perspective on the American consumer, helping to ensure every collection is optimized for commercial success.

This role is ideal for someone who enjoys connecting product vision with market reality. You will help refine assortment, pricing, positioning, and go-to-market strategy while bringing a strong commercial lens to the business.

What We Offer
With more than 40 years of jewelry manufacturing expertise, Previato is investing in the next stage of its growth - building a stronger presence in the U.S. market through informed product decisions and commercial strategy.
In addition to an expected salary starting at $70,000,00, depending on experience, you can expect:

• Direct access to founders and senior leadership, with influence over key product and commercial decisions
• Ownership of portfolio strategy, assortment, pricing, and go-to-market planning.
• The opportunity to play a key role in the continued growth of an established international jewelry brand in the U.S. market
  
   

What You'll Do

• Evaluate and refine Previato's jewelry portfolio to better align with American preferences, market trends, and commercial opportunities.
• Develop product, assortment, pricing, and collection strategies that strengthen the brand's competitive position.
• Build go-to-market plans for new collections, including positioning, launch strategy, target audiences, and commercial recommendations.
• Partner closely with leadership, sales, and marketing to align product decisions with business objectives and market demand.
• Identify product gaps, category opportunities, and emerging trends that support future portfolio growth.
• Provide ongoing market intelligence and strategic recommendations to help guide product evolution and long-term commercial success
  
   

What You Bring

• Experience in product development, merchandising, product marketing, category management, or go-to-market strategy.
• Strong understanding of the U.S. jewelry, luxury, fashion, accessories, or premium consumer goods market
• Experience developing product positioning, assortment strategies, pricing recommendations, and product launch strategies.
• Able to bring structure, prioritization, and an informed market perspective to product and portfolio decisions.
• Commercial mindset with the ability to connect product decisions to customer demand, brand positioning, and revenue growth.
• Strong analytical and strategic thinking with the ability to take action.

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