Winery Hospitality & Experience Manager

Job Description:

Join the Team at Evergreen Family Wines!

Are you a creative powerhouse, a natural self-starter, and someone who thrives on turning big ideas into unforgettable experiences? Do you love collaborating with a fun, energetic team that shares a massive passion for great wine? If so, we want you to shape the future of our guest experiences across Washington state.
Driven by a simple philosophy: Know what’s in your glass, Evergreen Family Wines prides itself on making delicious, approachable, and sustainable wines defined by transparency with no concentrates, no added sugar, and a commitment to purity.
Delivering a long history of high-quality, award-winning wines rooted in 3,000 acres of sustainably farmed estate vineyards across eastern Washington.
We deliver award-winning wines with an unpretentious approach, fostering fun and inviting atmospheres no matter where you find us!
Now, we are looking for an innovative Hospitality & Experience Manager to take the reins of our three distinct regional tasting rooms in Prosser, Leavenworth and Woodinville. Backed by a dedicated marketing and event budget, you will have the creative freedom to design, launch, and execute site-specific events and experiences that connect new and existing customers to our incredible portfolio. If you are ready to bring your energy to a fast-growing, passionate wine family and leave your creative mark across the state, read on!

The Ideal Candidate
You are a highly creative, energetic self-starter who thrives on bringing fresh ideas to life. You don’t wait for a playbook, you write it. You love the challenge of building unique experiences from the ground up and are passionate about collaborating with a fun, high-energy team across multiple locations to create unforgettable moments for our guests.

Position Overview
•  Role: Winery Hospitality & Experience Manager
•  Reports To: Controller
•  Location: Multi-site (Regular travel to our 3 tasting rooms: Prosser, Leavenworth, Woodinville)
•  Job Type: Full-time
•  Compensation: We offer a competitive annual salary of $65,000 to $76,000, depending on experience, qualifications, and overall fit for the role.
Key Responsibilities
Regional Experience & Concept Design
•  Collaborate with tasting room managers to conceive, develop, and launch creative guest experiences tailored to the unique demographics, tourism patterns, and local culture of each of our three locations.
•  Maintain brand and culture consistency across all locations while ensuring each tasting room features site-specific programming that attracts both new and existing local customers.
•  Collaborate with local winemaking and tasting room managers to build elevated food-and-wine pairing experiences that resonate regionally.
•  Establish experience delivery guidelines and train site-specific tasting room staff to execute these concepts flawlessly.
Event Creation & Budget Management
•  Lead the end-to-end planning, regional promotion, and execution of public and private events, from intimate winemaker dinners to large-scale seasonal activations.
•  Oversee a dedicated marketing and event budget, strategically allocating funds across the three locations to maximize impact and foot traffic.
•  Establish recurring event concepts designed specifically to counter regional off-season dips and increase off-peak traffic.
•  Track, analyze, and report on event ROI, ticket sales, budget variances, and secondary wine sales to measure success and refine future strategies.
Local Outreach & Customer Acquisition
•  Collaborate with tasting room managers and regional vendors to design localized outreach strategies that drive traffic to each specific tasting room.
•  Cultivate deep relationships with local business communities, regional tourism boards (e.g., Visit Seattle, Cruise Tours, Yakima Valley Tourism), hotels, and corporate event planners.
•  Position on-site events as the primary customer acquisition funnel for brand-wide Wine Club sign-ups and mailing list growth.
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Requirements & Qualifications
•  Experience: 4+ years in event creation, experiential marketing, or regional hospitality management. Experience managing activations across geographically diverse locations is highly preferred.
•  Skills: Proven track record of managing dedicated marketing/event budgets and designing unique guest concepts that measurably increase foot traffic and revenue.
•  Mindset: An entrepreneurial spirit with the ability to work independently while remaining a deeply collaborative team player.
•  Knowledge: Strong understanding of the Washington state wine landscape, regional tourism trends, and direct-to-consumer (DTC) wine sales strategies.
•  Travel: Ability and willingness to travel regularly between our three tasting room locations: Prosser, Leavenworth, and Woodinville.
•  Physical Requirements: Ability to stand for long periods during events and lift up to 40 pounds.
Benefits & Perks
We believe great work should come with meaningful support and a few enjoyable perks along the way. Depending on eligibility and position, team members may have access to benefits including:
•  Medical, dental, and vision insurance
•  401K
•  Paid time off and paid holidays
•  Employee wine discounts
•  Complimentary or discounted tastings
•  Opportunities to attend winery events and experiences
•  Professional development and growth opportunities
•  A collaborative, team-focused work environment
•  The opportunity to be part of a growing Washington wine company
Specific benefits and eligibility may vary by position and employment status.

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