Performance Media Associate (Programmatic space)

Performance Media Associate (Programmatic Space)

Location: Culver City, CA 90232 (in the office 4 days a week (M-Th) and Friday WFH)

Duration: 6 months (possible extension)

Client has been successful in evolving its approach to media and marketing, building a best-in-class data foundation and launching an in-house Digital Media Buying team. Over the last 2 years, this team has been entrepreneurial at its core: laying the foundation of new internal marketing functions while growing and evolving to support the needs across client's Theatrical business. As our landscape has changed, so have the needs of the business, which has led to the expansion of the performance media function. Today this group activating campaigns for many groups under the client umbrella, including Home Entertainment, Television, and Distribution. The incoming members are expected to have start-up mentality (ambitious, hands-on, etc.) – and a desire to build the future digital-first workforce of client.

Job Duties

• Campaign Setup and QA: The Associate will be responsible for the setup & QA of performance campaigns, while following best practices across all releases. The Associate will work directly with the other members of their performance pod (including a Manager & Lead), as well as external agency partners (ad ops and some analytics), to manage the delivery of creative assets, campaign optimizations, and all relevant campaign/billing documentation in preparation for campaign launch and post-campaign wrap up. On the data front, the Associate will work extensively with internal and external teams to ensure first-party data segments ‘piped’ correctly to platform(s) before launch.
• Campaign Management and Optimizations: The Associate will be responsible for optimizing SPE media campaigns daily. He/She will work with various technologies & buying platforms to optimize numerous target audience segments cross-platform, while supporting audience data analysis throughout & post-campaign.
• Reporting: Reporting is essential for performance media buying. The Associate will be responsible for delivering a daily tracker to monitor daily pacing / performance changes. Weekly basis, he/she will provide visibility to the performance of live campaigns via weekly & campaign-end reporting.
• Miscellaneous: On-the-job training is important for the team as performance media is an evolving business. The Associate will participate in regular knowledge share sessions to “level up” expertise across all performance platforms. In addition, it is expected that the Associates learn new platform strategies, and take the opportunity to hone in on professional skills (Time Management, Presentations, Software, etc)

Job Requirements

• Bachelor's degree
• 1-2 years of experience working in PAID DIGITAL MEDIA
• Experience in working with digital audience platforms
• Programmatic: DV360, TradeDesk, Amazon DSP
• Experience in working with Excel (e.g. PivotTables, Pivot Graph, Data Table, etc.)
• Experience in other MS Office products (Word, PowerPoint, Teams)
• Knowledge of: Digital media/marketing landscape – with a focus on addressable media
• Hands-on executional experience with planning and managing paid social and programmatic activity across performance platforms a plus.