Marketing Operations Data Analyst

Marketing Operations Data Analyst

Position: Marketing Operations Data Analyst

Focus: Marketing Data Analytics, Reporting & Email/Database Operations

Location: New York, NY or Tampa, Florida

Summary: This role combines marketing analytics and reporting with a focus on email marketing and database operations, serving as a single point of access across VanEck's marketing technology stack. The analyst will be responsible for the execution and measurement of digital marketing campaigns, owning both the operational delivery of email and web content and contributing to the data analysis that evaluates its performance. Marketo is the primary platform for this role; deep proficiency in Marketo's campaign execution, automation, database management, and reporting capabilities is essential. The analyst will also serve as a key data and reporting partner to the Sales organization, delivering insights that support business development and client engagement.

This position requires a self-starter who is equally comfortable managing daily production workflows and conducting data-driven analysis. The analyst will identify opportunities to automate processes, enhance reporting capabilities, and use insights to recommend improvements to marketing campaigns.

Essential Duties and Responsibilities:

Email & Database Operations

• Oversee daily email marketing production and publishing in support of all business lines using Marketo, including email build and templates, smart list configuration, program setup, approval workflows, and distribution.
• Leverage Marketo's database and segmentation capabilities to manage lead records, maintain list hygiene, and support targeted campaign delivery across channels and client segments.
• Build and maintain Marketo programs, nurture streams, and triggered campaigns; identify opportunities to expand automation and improve operational efficiency.
• Review the accuracy of monthly/quarterly automatically published fund-related data and content delivered via email.
• Maintain the master email marketing content calendar across all distribution channels in coordination with Marketing and Sales stakeholders.
• Troubleshoot Marketo email delivery, rendering, program logic, and automation issues as needed.

Analytics & Reporting

• Serve as the primary reporting contact for the Sales teamdevelop, maintain, and deliver regular dashboards and data feeds that surface campaign engagement, lead activity, and pipeline influence to support business development efforts.
• Partner with Sales leadership to understand reporting needs and translate them into scalable, automated solutions using Marketo, Salesforce, and BI tools.
• Integrate and interpret data from multiple sources (Marketo, Salesforce, Google Analytics, and others) to identify trends, insights, and opportunities that inform both marketing strategy and sales outreach.
• Build, maintain, and enhance reporting dashboards and visualizations using BI tools such as Domo, Tableau, or Power BI.
• Monitor and track key performance metrics across email, web, and campaign channels; evaluate effectiveness and present findings to stakeholders.
• Use SQL and other data tools to extract, transform, and load data for analysis and reporting.
• Analyze campaign performance and translate findings into actionable recommendations for improvement.
• Conduct marketing research including primary and secondary research to identify market trends, client needs, and competitive intelligence.

Cross-Functional & Platform Responsibilities

• Act as an internal subject matter expert on Marketo; provide guidance to Marketing team members on platform capabilities, best practices, and new features.
• Work with Marketing, Sales, IT, and senior management to prioritize business and information needs.
• Identify and implement opportunities to automate reporting, data workflows, and operational processes.
• Participate in the planning and execution of web content publishing as needed in support of email campaigns.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Supervisory Responsibilities: This position has no supervisory responsibilities.

Qualifications & Competencies:

• Highly driven self-starter who shows initiative with minimal supervision needed
• Strong analytical mindset balanced with operational discipline and attention to detail
• Able to manage competing priorities across project-based analytical work and time-sensitive production deadlines
• Able to communicate findings and recommendations clearly in written and oral form to senior management and sales leadership
• Reliable, thorough, and able to work as part of a distributed team
• Willing to help teammates, share knowledge and experience, and learn from them
• Desire to stay up-to-date with industry trends in marketing technology and analytics
• Ability to work in office a minimum of 4 days a week

Experience & Education:

• Four-year college degree or equivalent in Marketing, Business, Statistics, Information Systems, Computer Science, or a related field.
• 35 years' experience in a marketing analytics, marketing operations, or digital marketing role with responsibilities spanning both campaign execution and performance measurement.
• Hands-on Marketo experience required; Marketo Certified Expert (MCE) designation a strong plus. Experience managing Marketo programs, smart lists, nurture streams, lead scoring, and database operations is essential.
• Experience with Salesforce required; familiarity with Salesforce reporting and the Marketo-Salesforce integration is highly preferred.
• Demonstrated experience supporting Sales teams with data, reporting, and campaign performance insights.
• Proficiency with Google Analytics and/or Google Tag Manager; experience with BI platforms (Domo, Tableau, Power BI) a strong plus.
• Working knowledge of SQL; Python or R is a plus.
• Experience with HTML/CSS as it applies to email template development and web publishing.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Adept at queries, report writing, and presenting findings to stakeholders at all levels.
• Must be comfortable working in a deadline-driven environment with changing priorities; self-sufficient while being detail-oriented and motivated to excel; well-organized with strong problem-solving skills.
• Experience in the financial services or investment management industry a plus.

Compensation:

• If this position will be performed in whole or in part in New York City, the base salary range is $95,000 - $120,000. Individual salaries may vary based on different factors including but not limited to, skills, experience, job-related knowledge, and location. Base salary does not include other forms of compensation or benefits offered in connection with this position.

VanEck is committed to treating all applicants and employees fairly and to providing equal opportunity in compliance with applicable federal, state and local laws. VanEck does not and will not discriminate against any employee or applicant for employment on the basis of race, religion, ancestry, color, gender, gender identity, pregnancy, age, physical or mental disability, national origin, marital status, sexual orientation, citizenship status, covered-veteran or military status, genetic information, and/or any other factor protected by law.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.