Senior Content Strategist

Our client, a leading organization in the commercial marketing sector, is seeking a dedicated and innovative Senior Content Strategist to join their dynamic team. As a Senior Content Strategist, you will be an integral part of the Marketing Department, supporting cross-functional teams to craft compelling content strategies that drive business growth and enhance customer engagement. The ideal candidate will demonstrate strategic thinking, analytical skills, and a passion for storytelling, which will align successfully within the organization.

Job Title: Senior Content Strategist

Location: Onsite @ Spring, TX

Pay Range: $45 -58/hr

What's the Job?

• Define and develop comprehensive content strategies that support marketing objectives across various customer journey stages.

• Create messaging frameworks tailored for diverse audiences including SMB, Mid-Market, and Enterprise segments.

• Identify content gaps through persona research, customer journey mapping, and content audits to inform strategic planning.

• Establish editorial priorities, content roadmaps, and strategic messaging plans aligned with business goals and customer needs.

• Analyze content performance metrics and optimize content experiences to improve engagement, conversion, and overall effectiveness.

What's Needed?

• 8+ years of experience in content strategy, digital marketing, or related commercial marketing disciplines.

• Proven ability to develop and optimize content strategies using customer insights, persona development, and performance analytics.

• Strong understanding of customer journey mapping, personalization strategies, and content performance analytics.

• Excellent collaboration skills to partner effectively with cross-functional teams including Demand Generation, Growth Marketing, and Digital Experience.

• Ability to stay informed on industry trends, emerging content practices, and customer behavior to continuously enhance marketing approaches.

What's in it for me?

• Opportunity to work in a forward-thinking organization committed to innovation and growth.

• Engage in meaningful projects that influence business outcomes and customer experiences.

• Collaborate with a diverse and talented team dedicated to excellence.

• Access to ongoing professional development and industry-leading practices.

• Be part of a company recognized for its commitment to inclusion, ethics, and responsible business.

Upon completion of waiting period consultants are eligible for:

• Medical and Prescription Drug Plans

• Dental Plan

• Vision Plan

• Health Savings Account

• Health Flexible Spending Account

• Dependent Care Flexible Spending Account

• Supplemental Life Insurance

• Short Term and Long Term Disability Insurance

• Business Travel Insurance

• 401(k), Plus Match

• Weekly Pay

If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

About ManpowerGroup, Parent Company of: Manpower, Experis and Talent Solutions.

Experis® is a global leader in technology services and part of the ManpowerGroup® (NYSE: MAN) family of brands. We connect skilled technology professionals with meaningful opportunities where they can grow their careers, expand their expertise and make a real impact. Guided by the belief that it takes Human Ingenuity to unlock the true potential of technology, Experis helps people gain experience with leading organizations, build sought-after skills and take the next step toward a brighter future. Backed by ManpowerGroup's 75+ years of workforce expertise and global reach across more than 70 countries and territories, Experis brings the scale, insight and opportunity to help people and businesses thrive. ManpowerGroup is consistently recognized for its commitment to inclusion, ethics and responsible business, including being named one of the World's Most Ethical Companies. Learn more at Experis.com.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.